Student's Activity

Events

BBS Collaborates with ACCA to Host Workshop on “Accounting and Finance in the Age of AI”

On 9 March 2026, Becamex Business School (BBS) invited a guest speaker from the Association of Chartered Certified Accountants (ACCA) to organize a workshop titled “Accounting and Finance in the Age of AI.”

The keynote session was delivered by Ms. Hang Dang, Business Relationships Manager – Education at ACCA, who shared professional perspectives on how artificial intelligence (AI) and digital technologies are reshaping accounting and finance roles across industries. During the presentation, students gained a deeper understanding of global talent trends, the transformation of accounting tasks in the digital era, and the importance of developing new competencies to meet the demands of the future workforce.

In addition, the workshop introduced students to the ACCA Qualification, one of the world’s leading professional certifications in accounting and finance. Students were provided with an overview of international career pathways and the skills required to build successful careers in a global professional environment.

The event also featured interactive discussions, a Q&A session, and engaging mini-games, allowing students to actively interact with the guest speaker and gain practical insights into the profession.

This workshop reflects Becamex Business School’s continued commitment to strengthening partnerships with international professional organizations and connecting academic learning with global industry practices. Such initiatives play an important role in preparing students to adapt to the evolving demands of the accounting and finance profession in the era of artificial intelligence.

"Gom Nắng Gửi Xuân" — Gathering Sunshine, Sending Spring

On February 11, the EIU Hospitality Club joined hands with the Binh Duong Ward Youth Union to bring joy and warmth to underprivileged schoolchildren in the local community through the meaningful program "Gom Nắng Gửi Xuân" — a name that translates poetically as "Gathering Sunshine, Sending Spring." Together, they prepared and delivered 30 Tết gift packages to families facing hardship in the area.

The EIU Hospitality Club deserves special recognition for their initiative and dedication in making this event a success. From organizing the internal fundraiser to personally preparing and delivering the gifts, these students demonstrated exactly the qualities that BBS strives to develop — empathy, leadership, and civic responsibility.

We extend our heartfelt gratitude to all faculty members and students who contributed to this effort, and we look forward to seeing even more impactful community programs from our EIU family in the months ahead.

At Becamex Business School, we believe that the best leaders are those who lead with both competence and conscience. Stories like "Gom Nắng Gửi Xuân" remind us why we do what we do — and inspire us to keep building a community that gives back. We look forward to sharing many more stories like this with you in the coming issues.

“Nghề” Talk – Career, Open the Door: Where Students Learn to Embrace Their Career Journey

On February 7, the Becamex Business School (BBS) of Eastern International University (EIU) successfully organized the program “Nghề” Talk – Career, Open the Door — a lively career-focused event that drew an enthusiastic turnout from BBS students as well as participants from other faculties across the university.

The program brought together five distinguished professionals, each bringing a wealth of real-world experience from diverse industries: Mr. Nguyen Thai An, Editor, Commentator and MC at Ho Chi Minh City Radio and Television (HTV); Mr. Do Thanh Phong, Former Human Resources Director of METUB Vietnam; Ms. Tran Le Thanh Van, Deputy Director of Communications and Sustainability at AstraZeneca Vietnam; Mr. Chu Vu Thai Son, Head of New Product Development at Omron Vietnam; and Ms. To Bao Tran, Deputy Director of TOBA Manufacturing and Trading Co., Ltd.

Drawing from their own professional journeys, the speakers shared candid stories of perseverance, adaptability, and resilience — qualities they have leaned on through the challenges of a rapidly evolving labor market. Rather than offering polished success narratives, they opened up about the turning points, setbacks, and hard lessons that shaped who they are today. These stories resonated deeply with students, offering not just guidance, but genuine inspiration.

An especially energetic moment of the program was the open Q&A, where BBS students raised thoughtful questions about career orientation, managing workplace pressure, and strategies for navigating an increasingly volatile job market. The speakers responded candidly and constructively, offering perspectives that helped students see their futures more clearly and approach their next steps with greater confidence.

“Nghề” Talk – Career, Open the Door is an ongoing program series organized by BBS, with a dedicated focus on career development and entrepreneurship for young people.

Exploring Labor Market Trends and Career Opportunities in Finance and Accounting

Recently, Becamex Business School (BBS) at Eastern International University (EIU) organized a career talk titled “Exploring Labor Market Trends and Career Opportunities in Finance and Accounting.” The event brought together students, faculty members, and industry professionals to discuss emerging labor market dynamics and career pathways in the finance and accounting sectors.

The seminar featured representatives from financial institutions and industry partners who shared insights on the current labor market in Ho Chi Minh City and Vietnam’s financial sector. Speakers highlighted how rapid digital transformation, financial innovation, and global economic integration are reshaping the demand for talent in areas such as banking, securities, auditing, financial consulting, and investment management.

By organizing industry-oriented career talks and inviting professionals to share their experiences, EIU continues to strengthen the connection between academic learning and industry practice, equipping students with the knowledge, skills, and mindset needed to succeed in the competitive finance and accounting sector.

EIU UniGames 2025: A Platform Promoting Physical Fitness and Sports Movement within the University

On December 13, EIU UniGames 2025 officially commenced, bringing a vibrant and competitive sporting atmosphere to EIU. As an annual sports festival organized by the Office of Student Affairs in collaboration with the University Youth Union and the University Trade Union, EIU UniGames has become a signature event that fosters unity and vitality across the campus community.

The event aims to promote physical fitness, encourage a strong culture of training and sportsmanship among lecturers, professional staff, and students, and create opportunities for interaction and connection across different units of the university. Through diverse sporting activities, the event contributes to improving overall health while nurturing a dynamic, positive, and healthy campus culture.

This year’s UniGames welcomed more than 300 participants, including EIU lecturers, professional staff, and students, competing in a wide range of exciting disciplines such as football, volleyball, basketball, table tennis, badminton, and the “Healthy Student” physical fitness assessment. Notably, pickleball was introduced for the first time as an official competitive sport, adding a fresh and modern element to the festival.

With many exciting matchups ahead, EIU UniGames 2025 continues to promise thrilling contests and memorable sporting moments for the entire EIU community.

MKTG 461 - E-Marketing: Real Learning, Real Business Impact

In Quarter 1 of Academic Year 2025–2026, students enrolled in the E-Marketing course at Eastern International University (EIU) participated in an industry-based project that brought classroom learning into a real business context. Through collaboration with Ms. Pi Private Fitness Studio, a women-only personal training gym, students engaged in a project-based learning experience designed to bridge marketing theory and practical digital execution.

Ms. Pi Private Fitness Studio was founded by Ms. Kim Anh, an alumna of EIU’s School of Nursing, who transformed her entrepreneurial vision into one of the earliest private fitness studios in Binh Duong. Today, the studio operates 4 branches in Thu Dau Mot, Di An and Thuan An, with a strong focus on personalized training and women’s well-being.

Among the participating teams, Team BBBG was recognized by the business owner for delivering the most strategically insightful and well-aligned analysis, demonstrating a deep understanding of the studio’s current market positioning and long-term brand direction. Their proposal stood out for its clarity, feasibility, and strong alignment with Ms. Pi Private Fitness Studio’s growth objectives.

Beyond strategic planning, many teams showcased strong execution capabilities by proposing realistic content strategies tailored to women-focused fitness services, emphasizing personalization, trust-building, and digital engagement.

The collaboration with Ms. Pi Private Fitness Studio highlighted students’ ability to apply academic knowledge in real business environments. The project outcomes demonstrated:

Thorough market research and problem identification
Strategic, brand-aligned digital campaign proposals
Actionable content plans suitable for real implementation
Strong digital fluency, teamwork, and adaptability

This industry-based project reflects EIU’s commitment to experiential learning, empowering students to think critically, act strategically, and create tangible value beyond the classroom.

BUS 332 Honors Class:

Marketing in Action with Green Bike

In the Q1 AY 2025-2026, students enrolled in the BUS 332 Honors class – Marketing Management took part in an experiential learning project through a meaningful collaboration with Green Bike, a local enterprise dedicated to sustainable transportation solutions. Under the theme “Green Bike Marketing Challenge: Driving Sustainable Mobility”, the project encouraged students to move beyond theory and engage directly with real-world marketing challenges.

Tiny Craft Studio: When Creativity Meets Compassion

In the spirit of creativity and community engagement, Tiny Craft Studio – Workshop for Charity was successfully organized by BBS Hospitality Club and Event Management students (course HMGT 361) as a hands-on creative space where students, lecturers, and staff came together to create meaningful handmade crafts while contributing to a greater cause.

Tiny Craft Studio offered participants a warm and inspiring environment to design and create handmade bracelets and small craft accessories using simple yet charming materials. Beyond learning basic crafting techniques, participants were encouraged to express their individuality and creativity through each piece they made.

What made this workshop truly special was its charitable mission. All participation fees and voluntary contributions collected during the event were dedicated to supporting (the EIU’s Youth Union and communities in Central Vietnam affected by flooding in 2025.

Throughout the workshop, participants not only enjoyed a relaxing break from academic routines but also experienced the joy of creating something with their own hands for a meaningful cause. Each bracelet and accessory carried a story - one of care, generosity, and shared responsibility toward the community. The event also fostered connection and collaboration, as participants exchanged ideas, supported one another, and bonded over a shared commitment to giving back.

Tiny Craft Studio demonstrated that even small actions can create positive change. By combining creativity with compassion, the workshop reminded everyone that social responsibility does not always require grand gestures — sometimes, it begins with a simple handmade item and a sincere intention to help.

MKTG 467: Marketing Strategy and Management Student-led Digital Marketing Project

with Nam Cuong

Students enrolled in MKTG 467 – Marketing Strategy and Management are currently engaging in a real-world consultancy project in collaboration with Nam Cuong, a local brand well known for its traditional food products and long-standing heritage. The project, titled “Enhancing Nam Cuong’s Brand Presence Through Student-Led Digital Marketing” provides students with a valuable opportunity to apply strategic marketing concepts in an authentic business setting.

To further strengthen the learning experience and ensure an integrated approach, the project is jointly implemented with students from MKTG 463 – Integrated Marketing Communication. This cross-course collaboration allows students to align strategic planning with communication execution, reflecting how marketing strategy and integrated communication function together in real business contexts.

Throughout the project, students take on the role of digital marketing consultants, managing key activities such as social media strategy development, creative content production, and campaign execution. Teams are assigned specific platforms, including Facebook and TikTok, where they test different content formats, analyze audience engagement, and use performance metrics to refine their strategic recommendations.

By the end of the project, students build confidence in managing digital marketing channels, interpreting analytics, optimizing content strategies, and presenting professional insights to industry partners. More importantly, they gain firsthand experience working with a real brand, navigating constraints, and delivering practical solutions.

RONGVIET INVEST 2025: Where Young Investors Build Real Skills in Real Markets

RongViet Invest 2025, organized by Rong Viet Securities Corporation (VDSC), is recognized as one of the largest and most prestigious stock investment competitions for university students across Vietnam. In the 2025 season, Eastern International University (EIU) was proudly represented by a three-member team comprising Nguyễn Duy Khánh, Phùng Mai Thúy Ngân, and Chan Yee Lun.

Reflecting on the competition, Chan Yee Lun shared that the most valuable outcome was not the final ranking itself, but the practical feedback provided by industry experts, particularly The program focused on developing an investment mindset, analytical rigor, and problem-solving approaches relevant to real-world finance. The team’s effective coordination, clear role allocation, and mutual support were also identified as key factors contributing to their stable and consistent performance throughout the competition.

Overall, RongViet Invest 2025 provided EIU students with invaluable hands-on experience, equipping them with essential competencies in data analysis, risk management, strategic decision-making, and performance management under real market pressure. These experiences form a strong professional foundation, enabling EIU graduates to enter the financial industry with enhanced confidence, practical insight, and industry readiness.

Exploring Economic Knowledge Through Academic Competition: Celebrating Vietnamese Teachers’ Day 20/11

In celebration of Vietnamese Teachers’ Day 2025 and the 15th anniversary of Eastern International University (EIU), the Department of Business Administration – Economics Program successfully organized an Economics Knowledge Competition for students majoring in Economics. The event aimed to create an engaging academic platform where students could revisit, apply, and deepen their understanding of fundamental concepts from Introductory Microeconomics and Introductory Macroeconomics.

Vietnamese Stock Market: Legal Framework and Fundamental Knowledge for Young Investors

Becamex Business School (BBS) was honored to welcome Mr. Ngô Quốc Khánh as a guest speaker for a special session titled “Vietnamese Stock Market: Legal Framework and Fundamental Knowledge for Young Investors.” Mr. Khánh holds a master’s degree in Banking and Finance and an MBA, with more than 24 years of experience in finance and investment. Currently serving as a representative of the State Securities Commission of Vietnam (SSC), Ho Chi Minh City Office, he has been a regular speaker at prestigious academic and professional events, including the University of Banking, the University of Finance and Marketing, the Ho Chi Minh City Open University, and the Vietsuccess YouTube channel.

Overall, the session equipped students not only with foundational knowledge of the stock market but also with a professional investment mindset grounded in discipline, analytical rigor, and ethical awareness. By integrating market principles with regulatory insights, the lecture empowered students to approach investment activities with greater clarity, confidence, and a strong sense of legal and ethical responsibility.

The event also served as a meaningful bridge between academic theory and real-world practice, allowing students to contextualize classroom concepts within Vietnam’s evolving financial environment. Through practical examples and structured analysis, participants were encouraged to strengthen their critical thinking and decision-making skills, laying a solid foundation for responsible and informed investment behavior in their future academic and professional journeys.

BBS's Case Competition 2025

On December 10, the Final Round of the BBS’s Case Competition 2025 officially took place, featuring the top five teams selected after more than two months since the competition kicked off.

BBS’s Case Competition 2025 is not only an academic playground but also an opportunity for BBS students to engage with real-world practice. By working directly on business challenges, students were able to apply their knowledge, sharpen their skills, and gain deeper insights into production and business operations. The strong collaboration between EIU and enterprises has laid the foundation for nurturing a young, practice-oriented workforce ready to confidently accompany businesses in their sustainable development strategies.

Design Thinking Training: Learning Express Orientation at EIU

On March 12, 2025, the Learning Express (LeX) Orientation at EIU successfully introduced participants to the Design Thinking framework. Led by Ms. Que Do, a BBS lecturer and OCE, the training aimed to equip students with essential problem-solving methodologies through a structured and interactive approach.

The workshop covered the Singapore Polytechnic Design Thinking Framework, emphasizing the first two stages: Sense & Sensibility and Empathy. In the Sense & Sensibility phase, participants explored strategies to understand industry challenges, conduct research, and gather relevant information. The Empathy phase introduced the POEMS tool, which helps observe user needs across People, Objects, Environment, Media, and Services to gain deeper insights.

Business Talk: Learning from Real-World Marketing Challenges

In Quarter 2 of AY 2024-2025 students from the BUS 332 - Marketing Management class have partnered with Eljulio Flowers & Coffee to work on a practical marketing project. This collaboration provides students with hands-on experience in market research, marketing mix analysis, and the development of a marketing plan.

As part of the project, students had the opportunity to meet and work with Ms. Thuy Trang, the Founder of Eljulio Flowers & Coffee. During the meeting, Ms. Trang shared insights into her journey of building the brand, the business objectives, and the process of identifying and analyzing target customers. She also discussed the current challenges and difficulties faced by the business, offering students a real-world perspective on entrepreneurship and marketing strategies.

This project is part of BBS, Eastern International University's commitment to experiential and interdisciplinary learning. By integrating real-world business challenges into the curriculum, the program aims to equip students with the necessary skills to navigate complex market environments and apply cross-disciplinary knowledge to solve business problems effectively.

Shining Bright On The Big Stage

A team of three talented students from BBS recently shone on the national stage during their participation in the financial game show Moneyverse on VTV3. The competition, which focused on critical financial topics such as investing, saving, and earning, tested the knowledge and skills of aspiring financial experts in a challenging yet exciting format.

Participating in Moneyverse not only allowed these students to apply their financial knowledge but also provided an opportunity to inspire others with their passion for finance.

Their journey exemplifies the university’s mission to nurture confident, industry-ready graduates who can thrive in diverse professional environments.

A Journey to Conquer Employers in Finance

In August 2025, the BBS Finance Club, in collaboration with Asia Commercial Bank (ACB) – Binh Duong Branch, proudly launched the competition “Journey to Conquer Employers in Finance”. The event was designed to prepare students for real-world recruitment processes while strengthening connections between academia and the finance industry.

By partnering with ACB, the competition highlighted the vital role of industry-academia collaboration in shaping the next generation of finance professionals.

SMABI Lab's Workshop Series: Empowers EIU Students in Business Analytics

In Quarter 1 of AY 2024-2025, SMABI Lab successfully hosted a dynamic series of workshops focused on Business Analytics. Open to all Eastern International University (EIU) students, these workshops were designed to equip students with essential analytical skills through hands-on sessions.

The workshop series received overwhelmingly positive feedback from participants, who praised the clarity of instruction and the relevance of the topics. Many students noted that the sessions improved their confidence in using analytics tools and their ability to solve real-world business problems.

The images from the event showcase a vibrant learning environment where students were deeply engaged, collaborating, and honing their skills. The Marketing Analytics session, for instance, provided practical insights into Cohort Analysis, a crucial method for understanding customer behaviour over time.

As SMABI Lab continues to inspire and empower EIU students, these workshops play a pivotal role in cultivating a community of aspiring business analysts who are ready to tackle the challenges of the modern data-driven world.

We look forward to seeing more students participate in future sessions and continuing this journey of analytical exploration!

Workshop: Handmade Flower and Greeting Cards for Vietnamese Teachers' Day by EIU Students

In honor of Vietnamese Teachers' Day on November 20th, the Youth Union of Eastern International University (EIU) hosted a meaningful workshop titled “Handmade Blooms and Greeting Cards” for students to create heartfelt, handmade gifts for their esteemed teachers. The event highlighted the creativity and thoughtfulness of EIU students, as they designed charming, handcrafted flowers and greeting cards under the guidance of skilled mentors.

Under the guidance of Ms. Cao Thai Bao, an academic advisor from the Becamex School of Business and Economics, students meticulously crafted delicate handmade flowers and greeting cards.

The workshop also holds special significance as it coincides with the university's journey of growth and development. By actively engaging in such activities, EIU continues to cultivate a campus environment where respect for educators and the celebration of creativity thrive.

Welcoming Freshmen

On October 10th, 2024, The EIU Festival - Welcome Freshmen was an enriching event that not only highlighted the exciting opportunities within the BBS Finance Club but also showcased the achievements of the Honors Club. These are proudly the only two academic clubs of BBS. The fair, buzzing with energy and enthusiasm, served as a vibrant platform for students to network, participate in fun activities, and learn more about the clubs’ offerings.

The events featured interactive games, specially designed to gather the crowd and attract freshmen's attention to know more about clubs in BBS while making the experience enjoyable for everyone. The BBS booths offered the game: “Collecting Dino Eggs", which provided a unique opportunity for students to “hunt" prizes.

Unlocking Success: Lessons on Leadership and Lifelong Learning

On 9 October 2024, the Honors Club had the opportunity to engage in an insightful discussion with Mr. Loi, the chairman of the university.

The conversation centered on critical themes such as education as a lifelong journey, leadership based on gratitude, and the importance of curiosity and collaboration. Drawing inspiration from Rainbow Troops, a narrative that highlights the transformative power of education in challenging circumstances, Mr. Loi shared valuable insights that left a lasting impact. Mr. Loi emphasized that education extends far beyond the confines of the classroom. He noted that learning is a continuous, daily practice.

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