Becamex Business School

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Fieldtrip

Field Experience at Giant Manufacturing Vietnam

Recently, students from the BBS Honors Program at Becamex Business School (BBS) had the opportunity to participate in an industry field visit to Giant Manufacturing Vietnam Co., Ltd, one of the world’s leading companies in bicycle manufacturing and assembly.

Beyond the corporate overview, students were given valuable insights into the company’s operating model, production scale, and business strategy, helping them better connect theoretical concepts learned in class with practical applications. The highlight of the visit was the factory tour, where students observed firsthand the full production process—from frame manufacturing and painting to the final assembly of bicycles on the production line.

This field experience not only deepened students’ understanding of modern manufacturing technologies and large-scale operations, but also offered a practical perspective on operations management, strategic planning, and organizational efficiency within a global corporation. Through this hands-on exposure, BBS Honors Program students were able to broaden their professional outlook, strengthen practical knowledge, and build a solid foundation for their future careers.

BBS Students Explore Health Economics at My Phuoc Hospital

As part of the experiential learning activities of the Health Economics (ECON 333) course, students from Becamex Business School at Eastern International University (EIU) participated in a field trip to My Phuoc Hospital (MPH)—a key healthcare provider serving the surrounding industrial and residential communities.

During the field trip to My Phuoc Hospital, students are required to explore and analyze key aspects of hospital operations, health insurance mechanisms, resource management, and policy frameworks within Vietnam’s healthcare system. The investigation focuses on understanding how economic principles are applied in real hospital settings and how institutional, financial, and regulatory factors influence healthcare delivery.

Specifically, students will examine the hospital classification system in Vietnam and identify MPH’s position within this framework, along with the implications for service scope and operational capacity. Attention will be given to the role of health insurance, including insurance coverage among patients, reimbursement methods applied by the government, the insurance payment process, and challenges hospitals face in insurance implementation.

Finally, students will assess the broader policy environment by identifying government policies that facilitate or constrain hospital development and discussing potential policy adjustments that MPH expects to improve operational efficiency and healthcare outcomes.

This structured inquiry will support students in linking field observations with theoretical concepts from Health Economics, such as regulation, market structure, incentives, pricing behavior, and public–private interactions in healthcare.

Company Field Trips: Immersing Students in Real Business Environments

The BUS 496 journey begins with field trips to partner companies and manufacturing facilities, offering students firsthand exposure to real business operations. During these visits, students observe organizational structures, production processes, supply chains, and management practices in action. More importantly, the field trips help students understand the business context behind the cases they will later work on, transforming abstract concepts into tangible learning experiences.

Following the field trips, industry partners visit the campus to conduct in-depth sharing sessions with BUS 496 students. Students learned about the production process at Protrade Garment JSC. In these sessions, company representatives formally introduce their business cases, highlight key challenges, and share insights into the company’s strategic direction. Students are encouraged to ask questions, seek clarification, and explore the underlying causes of the problems presented.

Industry Field Trips: Strengthening the Link Between Theory and Practice

Quarter 1 of the 2025–2026 academic year marked another vibrant period of experiential learning at Becamex Business School (BBS), Eastern International University (EIU). Throughout September and early October, students had the opportunity to explore a wide range of companies across key industries, deepening their understanding of how businesses operate in real-world settings. These field trips have become an essential part of BBS’s practice-based teaching approach, helping students enhance both their academic knowledge and professional readiness.

Across the quarter, students from Business Administration, Economics, Supply Chain Management, and related majors visited companies representing diverse fields such as finance, manufacturing, retail, urban development, healthcare, hospitality, and smart-city innovation. Each visit offered a unique perspective on organizational operations, modern technologies, and evolving business challenges.

Accompanied by faculty members from BBS, students were encouraged to observe, ask questions, and connect theoretical concepts with hands-on insights, making these trips a highly valued component of their learning journey.

Tackle Real-World Business Challenges with Cicor Vietnam in Business Strategy Course

As part of the BUS 496 – Business Strategy course, BBS students had the unique opportunity to collaborate with Cicor Vietnam Co., Ltd, a global leader in high-tech manufacturing. The collaboration enabled students to explore key strategic issues faced by the company and apply advanced business concepts to propose insightful, practical solutions.

Throughout the project, students were tasked with solving real business challenges across six in-depth topics: from competitive positioning and sustainability to market expansion and digital transformation. Under the guidance of Mr. Nguyen Trong Luat, General Director of Cicor Vietnam, students were encouraged to think critically and creatively—linking textbook theory to industry application.

BBS Students Gain Practical Insights into the Hospitality Industry

To enhance students’ exposure to real-world business environments, BBS organized an educational field trip to Becamex Hotel New City in Binh Duong.

During the visit, students, under the guidance of Dr. Kuan Yean Cheah, General Manager of Becamex Hotel, and faculty members from BBS, toured the hotel and gained comprehensive insights into its operations. They directly experienced the professional work environment across various departments, including the Front Office, Guest Rooms, Food and Beverage Services, and Event Management.

This field trip provided students with valuable industry knowledge and enhanced career orientation in the hospitality sector. Furthermore, this initiative aligns with BBS’s commitment to experiential learning, which equips students with the skills necessary to meet industry demands. Exposure to industry professionals and workplace dynamics fosters the development of essential competencies such as communication, problem-solving, and teamwork.

Through these immersive experiences, BBS students gain deeper insights into their chosen career paths, preparing them with the expertise and confidence needed for success in the hospitality industry.

Field Trip to the World Trade Center: Exploring Smart City Technologies and Urban Management

On February 26, 2025, students from ACTG 335: Accounting Information Systems and UNIV 226: Focused Inquiry: Smart Cities and Communities participated in a field trip to the World Trade Center (WTC), organized by BBS in collaboration with the Intelligent Operations Center (IOC). The trip aimed to provide students with practical exposure and enhance their understanding of technology applications in smart city management.

During the visit, students had the opportunity to explore advanced technological solutions implemented in Binh Duong Province. They observed firsthand how the Intelligent Operations Center (IOC) functions and its role in urban governance. Through this experience, students gained valuable insights into the integration of technology in sustainable urban development.

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