Graphic Design Rubric

Category

4
Excellent Demonstration

3
Partial  Demonstration

2
Not Efficiently Demonstrated

1
Not Demonstrated

Creativity

Excellent approach to original thinking and expression, with evidence of risk taking 

Competent development in expression of creative idea with evidence of risk taking. 

Improved thinking and development or creative idea but with limited risk taking. 

Novice and restricted approach to developing the idea with no evidence of risk taking. 

Craftsmanship

Excellent understanding and application of artistic qualities; line, color, texture and balance in the use of materials. Good attention to details. 

Competent understanding and application of artistic qualities; line, color, texture and balance in the use of materials. Adequate attention to details 

Improved understanding and application of artistic qualities; line, color, texture and balance in the use of materials. Adequate attention to details 

Novice understanding and application of artistic qualities; line, color, texture and balance in the use of materials. Adequate attention to details  

Composition

Demonstrated: Placement of design elements, rule of thirds, emphasis, center of interest, follows the line of the subject - horizontal vs vertical - balance of positive and negative space distractions and value balance, a natural balance with arrangement 

Partially demonstrated: Placement of design elements, rule of thirds, emphasis, center of interest, follows the line of the subject - horizontal vs vertical - balance of positive and negative space distractions and value balance, a natural balance with arrangement 

Not effectively demonstrated: Placement of design elements, rule of thirds, emphasis, center of interest, follows the line of the subject - horizontal vs vertical - balance of positive and negative space distractions and value balance, a natural balance with arrangement. 

Not demonstrated: Placement of design elements, rule of thirds, emphasis, center of interest, follows the line of the subject - horizontal vs vertical - balance of positive and negative space distractions and value balance, a natural balance with arrangement. 

Effort

Demonstrated Excellent: Degree to which an idea was developed attitude and behavior in class and towards project, use of daily class time, preparation for class with attitude and materials, no absenteeism (or work has been made up) 

Partially Demonstrated: Degree to which an idea was developed attitude and behavior in class and towards project, use of daily class time, preparation for class with attitude and materials, no absenteeism (or work has been made up) 

Not Effectively  Demonstrated: Degree to which an idea was developed attitude and behavior in class and towards project, use of daily class time, preparation for class with attitude and materials, no absenteeism (or work has been made up) 

Not Demonstrated: Degree to which an idea was developed attitude and behavior in class and towards project, use of daily class time, preparation for class with attitude and materials, no absenteeism (or work has been made up)