In a world where visuals dominate social media, Digital Art of the Influencer explores the intersection of graphic design, branding, and digital storytelling. This course teaches students how to create eye-catching, high-impact visual content tailored for platforms like Instagram, TikTok, YouTube, and more.
Students will develop skills in graphic design, photo editing, motion graphics, and branding while learning how influencers, businesses, and content creators use design to engage audiences. Through hands-on projects, students will create digital portfolios, social media campaigns, and personal branding materials that showcase their creative voice.
This course is perfect for students interested in social media, digital marketing, graphic design, content creation, and branding. Whether you aspire to be an influencer, work in media, or just want to level up your digital design skills, this class will give you the creative and technical tools to stand out in the digital world.
Fundamentals of Digital Art & Design (Typography, Color Theory, Composition)
Branding & Personal Aesthetic (Creating a Consistent Online Presence)
Graphic Design for Social Media (Posts, Stories, Thumbnails, Banners)
Motion Graphics & Video Editing (GIFs, Reels, Short-Form Content)
Marketing & Audience Engagement (Understanding Algorithms & Analytics)
Ethics & Digital Responsibility (Copyright, Fair Use, and Ethical Design)
Social Media Rebrand – Design a new visual identity for a real or fictional influencer.
Content Creation Challenge – Develop a multi-platform campaign using original graphics.
Motion Graphics Ad – Create a short animated ad for a product or cause.
Personal Brand Portfolio – A final project compiling original digital designs for an online presence.