Meet the SSL Communications Team, a key component of External Affairs within IBG, dedicated to crafting and amplifying our voice at DiDi. Whether it's fostering internal engagement among Orangers or projecting our brand to the wider world, they are the architects of our narratives.
From disseminating the latest company updates and orchestrating dynamic business events to shaping external perceptions, this team ensures our message remains clear, compelling, and consistent.
Media and Influencer Relations: They cultivate and maintain relationships with media outlets and influencers to ensure positive coverage and enhance our public image.
Strategic Messaging: They develop and disseminate key messages and company updates, ensuring consistency and alignment with our business goals.
Internal Clarity: The core of the Internal Communications Team lies in listening to Orangers and keeping them inspired, informed, and empowered. They connect daily work to business goals, ensuring a clear sense of purpose.
Crisis Communication: They manage communication during crises, ensuring transparent and effective information flow to mitigate potential reputational damage.
Content Validation: They validate communications written by the operations and marketing teams, ensuring alignment with the overall company narrative and standards.
Earned Media: The Comms team aims to privilege organic earned media over paid media. Nonetheless, there are very specific moments where they also complement their strategies with media investment.
Magic Solutions: They're not magicians; they act as strategic partners, ensuring coherence between what is said, done, and communicated.
Media Coverage and Broadcasting Obsession: Communication isn’t just about media hits; it includes crafting tailored stories, engaging opinion leaders, managing social media, and handling crises.
Writing Ops or Marketing Communications: They do not write operations or marketing communications; these are written by the respective teams and then validated by the Communications team only if the level of sensitivity of the content needs another set of eyes to review.
Media Review Requests: They cannot ask the media to let them see articles or interviews about DiDi before they are published.
Crisis-Only Role: Their efforts aren't solely useful during tough times; they also work proactively to prevent reaching those moments and to share great news about all of DiDi’s business lines year-round.
Bad Publicity Fallacy: They advise against the lie that "there's no such thing as bad publicity," understanding the dangers of negative press.
Got any Media Requests? 📰
If you've come across this scenario, kindly avoid responding to media queries, even if they're from friends or acquaintances in the journalism field. Please refrain from sharing personal viewpoints, as designated official spokespersons are available to address such inquiries. 🚀 Instead, please redirect all media requests to the External Communications team of your region.
Focused on listening to Orangers and keeping them inspired, informed, and empowered, this team creates content that connects our daily work to business goals through compelling narratives, a robust internal channel ecosystem, and engaging internal events. They also provide valuable advice to teams and leaders.
Equipped to handle crises and promote a positive impact, this team can assist with regional announcements, crisis management, and more.
Focused on creating consistent narratives for DiDi Food. Reach out to them for help with food narratives, seasonal promotions, DiDi Shop, DiDi Entrega, DiDi Travel, and more.
Committed to upholding and enhancing DiDi's reputation in Mexico including all business units (Rides, Food and Fintech). Reach out to them for communication strategies, crisis mitigation, new product launches, and good news to share.
Responsible for overseeing and protecting DiDi's reputation in the Colombia, Ecuador, Costa Rica, the Dominican Republic, and Panama. They can help with media relationships and crisis management.
Focused on building and protecting DiDi's reputation in Argentina, Chile, and Peru. Reach out for assistance with strategic campaigns and crisis management.
Together, these teams coordinate the network of communications that encapsulates the essence of DiDi's identity, ensuring our voice is heard not only within our organization but also extends far beyond our boundaries!
Rapid-Resource Comms Essentials
