• Media and Content Creators: They expertly manage and cultivate relationships with national media outlets, target audiences, and content creators who help share the business's key messages and narratives

• Strategic Advisory: They serve as advisors to other areas of the company to ensure their projects align with business narratives, do not pose potential crises, and positively impact external audiences.

•  Strategy and Media Communications: They excel at effectively communicating DiDi's new products, features, and benefits, expansions, city launches, among others.

• Crisis Mitigation: They are experts in anticipating, handling, and resolving sensitive cases amplified or that could be amplified on media within the MAC Region to minimize their impact and properly address potential reputational crisis.

• Message Crafting: They specialize in crafting and developing locally relevant messages and statements that enhance the company's reputation in the eyes of media outlets and other external stakeholders, whose positive view of the business is mandatory to have a social license to remain active in the markets.

• Partner´s  Support: They support the launch of key restaurant brands (KAs and CKAs), and bring meaningful stories from SMEs, DRVs, couriers to wider audiences to help achieve business goals and translate our value proposition to all audiences in a tangible way.

• Showcasing Positive Impact: They make visible the positive impact that the brand produces on people and communities.

Looking to connect with the MAC comms team? 👉 Submit your request here