Meet our Corporate and Safety Communications Team, the driving force behind shaping and safeguarding DiDi's reputation. They blend knowledge with creativity, ensuring our external narrative resonates and reaches our different audiences while aligning with our core values.
Reputation Management: Improve and protect DiDi's reputation as a good, reliable, and leading company.
Community Impact: Communicate DiDi's positive impact on the community, the company's main purpose, and its values externally.
Masterbrand Approach: Maintain cohesive narratives and a consistent tone of voice throughout all communications with a Masterbrand approach.
Media Relationships: Build relationships with a regional top-tier media to ensure we have friends when we need them, or when we want to tell a story about the company.
The Corporate & Safety Comms team can assist you with:
Regional announcements/projects/communications strategies.
Crisis management, including handling cases and process adjustments.
Managing regional media relationships and inquiries.
Coordinating regional media events and tours.
Providing media training for spokespeople.
If I was down to my last dollar, I'd spend it on PR - Bill Gates
Looking to connect with the Safety & Corporate Safety Comms team?