RED
Examples of (RED) products
(RED) co-founder Bono
(RED) was founded in 2006 by Bono and Bobby Shriver to get businesses and people involved in the global fight against HIV/AIDS. HIV (human immunodeficiency virus) is a sexually transmitted disease, that if left untreated, can lead to AIDS (acquired immunodeficiency syndrome). AIDS is almost always fatal. It is, however, a preventable and treatable disease thanks to modern medicine. It has been 37 years since the first cases of AIDS were reported in 1981. Since that time, great strides have been made in understanding the disease and treating it, yet it remains incurable.
(RED) was founded in 2006 by Bono and Bobby Shriver to get businesses and people involved in the global fight against HIV/AIDS. HIV (human immunodeficiency virus) is a sexually transmitted disease, that if left untreated, can lead to AIDS (acquired immunodeficiency syndrome). AIDS is almost always fatal. It is, however, a preventable and treatable disease thanks to modern medicine. It has been 37 years since the first cases of AIDS were reported in 1981. Since that time, great strides have been made in understanding the disease and treating it, yet it remains incurable.
According to the United Nations, over the past 35 years, approximately 36 million people died from AIDS-related illnesses since the start of the epidemic. As of 2016, 36.7 million people globally were living with HIV. Sub-Saharan Africa alone accounted for an estimated 69% of all people living with HIV and 70 percent of all AIDS deaths in 2011.
According to the United Nations, over the past 35 years, approximately 36 million people died from AIDS-related illnesses since the start of the epidemic. As of 2016, 36.7 million people globally were living with HIV. Sub-Saharan Africa alone accounted for an estimated 69% of all people living with HIV and 70 percent of all AIDS deaths in 2011.
By June 2017, 20.9 million people living with HIV were accessing anti-retroviral therapy, up from 17.1 million in 2015 and 7.7 million in 2010.
By June 2017, 20.9 million people living with HIV were accessing anti-retroviral therapy, up from 17.1 million in 2015 and 7.7 million in 2010.
Today, of the 35 million people in the world living with HIV, 9.7 million have access to life-saving treatment that costs as little as 40 cents a day. While this is incredible progress, there is still a lot of work to do to ensure that all those who need medication have access to it.
Today, of the 35 million people in the world living with HIV, 9.7 million have access to life-saving treatment that costs as little as 40 cents a day. While this is incredible progress, there is still a lot of work to do to ensure that all those who need medication have access to it.
(RED) was created to help provide a regular flow of money from businesses to fight one of Sub-Saharan Africa’s biggest healthcare challenges- epidemic diseases. Primarily, (RED) raises money for HIV/AIDS, malaria and tuberculosis. (RED) has raised over $500 million to date through the sale of (RED) products from iconic companies - like Apple, NIKE, Converse, Beats By Dr. Dre, Starbucks and many others – and from (RED) events.
(RED) was created to help provide a regular flow of money from businesses to fight one of Sub-Saharan Africa’s biggest healthcare challenges- epidemic diseases. Primarily, (RED) raises money for HIV/AIDS, malaria and tuberculosis. (RED) has raised over $500 million to date through the sale of (RED) products from iconic companies - like Apple, NIKE, Converse, Beats By Dr. Dre, Starbucks and many others – and from (RED) events.
Here’s how it works- partnering businesses, such as those listed above, contribute up to 50% of the money earned from the sale of (RED) products to a charity called “The Global Fund.” The Global Fund uses the money raised by (RED) to purchase life-saving medicine to fight the spread of HIV/AIDS. The Global Fund is working in sub-Saharan African nations such as Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia.
Here’s how it works- partnering businesses, such as those listed above, contribute up to 50% of the money earned from the sale of (RED) products to a charity called “The Global Fund.” The Global Fund uses the money raised by (RED) to purchase life-saving medicine to fight the spread of HIV/AIDS. The Global Fund is working in sub-Saharan African nations such as Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia.
Because of the progress made in the fight against AIDS, the world is now on the edge of an incredible possibility – the complete elimination of HIV spread from moms to their babies. AIDS is the leading cause of deaths among women worldwide, yet it is treatable. AIDS no longer has to be a death sentence. One pill a day, for just 30 cents, can stop mothers from passing on the virus to their babies. Without it, 50% of babies will die before their second birthday. With healthy populations, there are of course positive impacts on education (healthy, non-infected babies grow up and can spend time in school) and, therefore, in the long-term, positive impacts on economy.
Because of the progress made in the fight against AIDS, the world is now on the edge of an incredible possibility – the complete elimination of HIV spread from moms to their babies. AIDS is the leading cause of deaths among women worldwide, yet it is treatable. AIDS no longer has to be a death sentence. One pill a day, for just 30 cents, can stop mothers from passing on the virus to their babies. Without it, 50% of babies will die before their second birthday. With healthy populations, there are of course positive impacts on education (healthy, non-infected babies grow up and can spend time in school) and, therefore, in the long-term, positive impacts on economy.