Description: Marketing is a strategic process of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy consumer and organizational objectives. Students will learn the role of marketing in society and within a firm. They will understand consumer and organizational markets, marketing strategy planning, the marketing mix, and marketing research. Through its development and management of products, services, and ideas, marketing is fundamental to the successful functioning and profitability of any business, large or small. Expectations: Students w ill be asked to complete a series of presentations throughout the class as well as. Complete a series of hands-on/ researched based projects will also be used to assess students learning in the class. Complete a unit exam will follow student review of a unit. Take final exam will cover all semester material.