Key Theories

This page and it's sub-links below outline key theories, applicable to all Media Texts. In order to succeed as a Media Practitioner you should ensure you watch the guidance videos for each theory and practice applying these to a variety of Media Texts. These theories can be categorized into four areas; Media Language, Representation, Audience and Industry/Institutions, together they are often referred to as 'The Key Concepts', watch the video below for an introduction, or use each of the buttons below to investigate each area in more detail.