Embedded Files
Pre-Production
Pre-Production
Chosen Locations
Chosen Locations
Now you should list the locations you wish to work with. This is a fairly simple post where you are concluding your final decision based on the location recces you undertook in the previous post. You simply need to state which locations you intend to shoot in and why you decided upon those for your final choices.
Treatment
Treatment
A treatment is outlines the intentions for your finished piece through describing each component of it. An example would be the treatment for a film, in which a short paragraph would be written outlining the narrative in each of the acts of the film. In the case of a music video, you should describe what elements of performance, camera work, editing and mise-en-scene will evolve as the song progresses; an advisable way of doing this would be breaking it down according to each verse/chorus. An example of a treatment for the film Big Fish can be found to the right.
Storyboarding
Storyboarding
Storyboarding is the process of drawing a visual guide to the camera angles and movement intended for your piece. These are of critical importance for three key reasons; firstly, it allows the director to creatively plan their production before costly equipment, technicians and actors are on the payroll. Secondly, it is issued to various creative staff before and during shooting to help them gain an understanding of the directors intentions. Thirdly it acts as a 'check-list' during shooting to ensure that no key shots are forgotten in order to avoid costly re-shoots. To the right you can find a brief guide on how to adhere to the conventions of storyboarding, as well as a link to a storyboard template for your use. You are recommended to include every key shot for your production, however it is advised you produce no less than 20 cells as a bare minimum.
Storyboard Template.pdfAnimatic
Animatic
An animatic is a rudimentary animation to model your intentions for your production. This is typically done by scanning and cropping a storyboard into it's separate cells then importing these into video editing software. The timing of these cells can then be edited roughly according to the rough timings you had in mind for each shot. This gives the examiner an insight into your overall plans of how your intended visuals will relate to your chosen song. Click here for an example.
Digipak Sketch/es
Digipak Sketch/es
Before beginning production of your digipak it is important you produce a sketch or a collection of sketches of your intended designs. It is recommended you follow the 6-panel standard layout as this allows for a great deal of creativity, whilst not going 'overkill', however other templates can be sourced online if you have a particularly creative idea that requires a different format. Click here for a printable 6-panel standard template.
Social Media Sketch/es
Social Media Sketch/es
For this post you should sketch the layout and design of your social media feed/s. Whilst you are not expected to hand write every piece of text, any significant text should be a part of your design. Components you should address are:
- Profile image
- Username
- Images
- Videos
- Out-links
It is advised you sketch a few different social media feeds for different platforms (e.g. Instagram, Facebook, Twitter, etc.) to get a better feel of how each is structured and the possibilities offered by each.
Branding Guidelines
Branding Guidelines
This post should outline the key elements of your house style. This is an important task as one of the key grading criteria for the three production tasks is that all three (video, website and digipak) are clearly components of the same promotional campaign. Areas you should address are:
- Fonts & Typeface
- Use of Colour
- Production Logo
- Brand Identity
By 'Brand Identity' we refer to any thematic ties between the three products. Are there any types of theme, lighting styles, clothing styles, etc. that you wish to represent your brand as a whole. E.G. The use of low-key lighting throughout your video could be tied in with your other two products by ensuring photography for your digipak and social media feed harness similar lighting techniques and you theme your website around a darker colour scheme to match.
Shot List
Shot List
Here you should list your key planned 'shots' from your music video. This should include the type of shot, some details of what you want the shot to contain and a rough idea of what timing you will place it within the song. The contents of this table can be subject to change, think of it as a 'checklist' of the key ideas you have and where you would like them to occur within your finished video. Use the template to the right to produce this (but obviously replace the Kellett Media logo with your own), aim to contain at least 10-20 key shots.
Audition Tapes
Audition Tapes
In order to choose the best performers you should gain test footage of them performing. This could range from them doing a basic lip-sync of a few lines of your song in the studio setting to a full test-shoot of one of the scenes you intend to produce. The RAW footage from these tests should be put together as a showreel (only basic editing is required) and embedded on your website. If you have multiple auditions ensure you host each as a separate video.
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