Like the AS coursework task, this unit is worth 50% of your final A2 grade, as a result the highest of standards are expected. You will work independently to produce a promotional package for a product, spanning across three mediums. The primary focus of the work is your moving image piece, however the supplementary tasks should not be overlooked. The choice of briefs available is as follows:
Music Promotional Package (Recommended Brief) - Music video, Album Digipak and Band Social Media Page
Short Film Package - Short Film (5 Min Duration), Official Social Media Feed and a Film Festival Postcard
Documentary Package - Documentary (5 Min Duration), Social Media Feed and Magazine Article
As with the AS coursework unit, you must document all of your research, planning, production and evaluation work on a website using Google Sites using a varied set of technologies throughout. It is strongly recommended that you make use of the document linked to the right of this page to monitor your progress and assist you in ensuring you vary your presentation methods.
In order to successfully complete your work you must ensure you plan several opportunities for footage and image creation as raw materials for your finished piece. All images and footage used must be original and produced by yourself. Please use the Google calendar to the right to make any bookings, but be mindful that video shoots must occur when the classroom is free due to the level of noise created. Photoshoots that take place during timetabled lessons must be mindful of other students working and must be capable of working independently as staff assistance cannot be guaranteed. A guide to using the calendar can be found below.
This document (from my old school) outlines various popular techniques from successful videos. It's worth looking through this to gain some inspiration and borrow ideas from a selection to create a unique product.