Genre

History of Music Videos

In order to better understand the medium you are undertaking, you must research it's origin. Produce a short research post outlining the history of music videos. Some questions to consider are:

Why were music videos first created?
What are examples of popular music videos?
When were pivotal moments int the evolution of music videos?
What is the future of music videos and music performance?

Music Video Theory

Andrew Goodwin produced a theory that can be defined simply as the 'rules' of producing a successful music video. These rules can be summarized as follows:

A relationship between the visuals either illustrating, amplifying or contradicting the lyrics.
A relationship between the music and the visuals again either illustrating, amplifying and contradicting the music.
Music genres have their own music video style and iconography.
There is likely to be voyeurism, particularly in the treatment of women, and close-ups of the main artist or vocalist.
There is likely to be inter-textual references either to other music videos or to films or TV texts.

Create a post explaining each of these rules, citing examples from real music videos that you have researched.

Music Video Genres

Briefly identify three popular genres of music video. As stated in Andrew Goodwin's music video theory each genre should display it's own style and iconography. Analyze examples from each genre, highlighting the unique characteristics each displays in contrast to the others.

Music Video Styles

Use this document to identify a few camera or editing techniques that you find appealing or interesting. Create a post where you identify these techniques, discuss examples of them and explain their appeal to you. Whilst the linked document covers a substantial portion of techniques, new or adapted techniques are constantly emerging so you are encouraged to perform your own additional research.

Report abuse