Week 3

Context with analysis:

As the article is posted to the store's website, its audience is largely potential customers thus it employs a mostly informal register to build rapport and encourage connection with readers as potential customers. The store also seeks to act as an authority and emphasise its expertise on barbecue culture so customers will trust their products, so also adopts some jargon and formal language features at points. As they seek to entertain through humour in an effort to build rapport, they draw on the semantic field of barbecues with nouns such as *** and ***.

Writing about formatting:

The text is kept coherent through the use of careful formatting, specifically the use of headings. The use of bolded headings "Some BBQ Do's" (L11) and "BBQ Don'ts" (L25) helps organise the information for readers around behaviours being endorsed those the audience should avoid. Under each of these headings, subheadings "BOYB" (12), "Bring a Plate"(21), "Phones Down" (37) helps highlight key lessons for readers and identify the top three acts to engage in (12, 17, 21) and those considered inappropriate (26-27, 32, 37). This coherent format is also aided by the logical ordering of the text, which begins with the broad information on place of barbecues in Australian culture (2-10), then moves into advice to adopt (11-24), followed by those needing to be avoided (25-42) before closing with directions for further information and instructions for visiting the store (43-45)

The coherence is also aided by regular use of cohesive ties, especially they use of referencing. The use of deictic referencing in the second person determiner "your" (L1) in reference to the reader helps tie the following advice to the readers. Anaphoric reference "it" (L23) creates a cohesive tie to the phrase "bring a plate" (L22) aiding in explaining what the phrase commonly encountered means. ....