What is this plenary session all ‘a-boot’ anyway, eh? Canadian partners in conservation have been collaborating on the use of the Conservation Standards (CS) and Healthy Country Planning (HCP) from coast to coast to coast. Over recent years, Canadian partners have pooled their time, talents and toonies to: grow the Canadian coaching community, provide introductory CS and HCP training, collaborate in shared geographies of interest, and navigate challenges to CS implementation. We come together in this interactive session to discuss some of the challenges and lessons learned in the journey to build capacity to improve the practice of conservation across Canada and more effectively demonstrate conservation outcomes, and maybe even debunk (or confirm) a few Canadian stereotypes while we are at it, t'sé veut dire?