Embedded Files
Michigan Engineering uses proven strategies to create web products that help our visitors accomplish their goals. We're committed to walking the talk when it comes to user experience and accessibility.
Services
Services
C&M hosting in Wordpress - Available to departments who want to use the "Forty-Two" Wordpress theme and to select small marketing-focused sites.
Looking for a wordpress site for your lab, center or unit? You want CAEN Wordpress Web Publishing (link goes to CAEN demo site)
C&M Web project consulting: Services available individually or in any combination on a first-come, first-served basis. Web Project Assistance Request form
Services include:
Brand implementation - Applying Michigan Engineering brand elements
Visual Aesthetics - Reorganizing visual elements to improve the site’s aesthetic and user engagement
Navigation - Identifying/fixing issues with the navigation
Content Strategy
Rethinking the way information is organized
Creating guidelines for your site’s content
Improving workflows to help with site maintenance
Accessibility/User Experience
Heuristic evaluations
Accessibility audits
How To
How To
Use the 42 Design System
Manage your site's content: Content Governance
Tools
Tools
Usability: Heuristic Evaluation Tool (.xlsx)
Looking for help with Google Analytics? (It's in the Marketing section)
Standards & Practices
Standards & Practices
Where to turn when someone says…
Where to turn when someone says…
"That’s too many clicks." (to get to the information).
"That’s too many clicks." (to get to the information).
"We need a carousel (aka a “slider”) at the top of the page."
"We need a carousel (aka a “slider”) at the top of the page."
"Let’s have the carousel picture (or something else on the page) change automatically."
"Let’s have the carousel picture (or something else on the page) change automatically."
"There’s too much white/empty space."
"There’s too much white/empty space."
"The logo is too small."
"The logo is too small."
"Can we brighten this part up with a graphic or something?"
"Can we brighten this part up with a graphic or something?"
People ignore things that look even remotely like advertisements
"Let’s put words over the photo."
"Let’s put words over the photo."
"We want to look different from the other departments."
"We want to look different from the other departments."
The Michigan Engineering brand is strong and valuable. Don’t waste it.
Don’t ignore conventions unless you have something you know is better. (and if you think you do, test it)
Contacts
Contacts
Propose a project: Nick Novak (novaknt@umich.edu)
Michigan Engineering site edits, Wordpress training: Erika Kohl (ekohl@umich.edu)
User testing, Information architecture, Accessibilty: Amy Whitesall (amycarss@umich.edu)
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