Personas are realistic representations of key audience segments built from quantitative and qualitative data collected during user research. They clarify and express users’ major goals, expectations and pain points in a relatable, real-world way. Well developed personas:
Describe realistic people with values, goals and backgrounds.
Give a clear picture of the user's expectations and how they're likely to use a site or product.
Offer a quick and inexpensive way to test and prioritize choices related to design, content and strategy.
Peer Institution Leadership | Influencers |. Prospective Graduate Students
Head of Biomedical Engineering Dept., Carnegie Mellon
Associate Dean, Georgia Tech College of Engineering
Associate Dean, MIT
Department Chair, Stanford
Postdoctoral Research Fellow
Sr. Administrative Assistant
Research Administrator
Georgia Tech, BSE Electrical Engineering
University of Michigan, Biomedical Engineering (SUGS student)
Carnegie Mellon, BS Computer Science
Wayne State, BSE Mechanical Engineering
Michigan State University, Computer Science
University of Michigan,
BSE Mechanical Engineering
Contact: Amy Whitesall amycarss@umich.edu