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Personas are realistic representations of key audience segments built from quantitative and qualitative data collected during user research. They clarify and express users’ major goals, expectations and pain points in a relatable, real-world way. Well developed personas:
Describe realistic people with values, goals and backgrounds.
Give a clear picture of the user's expectations and how they're likely to use a site or product.
Offer a quick and inexpensive way to test and prioritize choices related to design, content and strategy.
Persona Groups
Persona Groups
Peer Institution Leadership | Influencers |. Prospective Graduate Students
Jabir Curry
Jabir Curry
Head of Biomedical Engineering Dept., Carnegie Mellon
Michelle Hayes
Michelle Hayes
Associate Dean, Georgia Tech College of Engineering
Michael Murphy
Michael Murphy
Associate Dean, MIT
Thomas Reed
Thomas Reed
Department Chair, Stanford
Xin Wang
Xin Wang
Postdoctoral Research Fellow
Denise Alderman
Denise Alderman
Sr. Administrative Assistant
Claire Edwards
Claire Edwards
Research Administrator
Alexis Vasquez
Alexis Vasquez
Georgia Tech, BSE Electrical Engineering
Nelson Coleman
Nelson Coleman
University of Michigan, Biomedical Engineering (SUGS student)
Elizabeth Martin
Elizabeth Martin
Carnegie Mellon, BS Computer Science
Martell Collins
Martell Collins
Wayne State, BSE Mechanical Engineering
Nick Bacero
Nick Bacero
Michigan State University, Computer Science
Kevin Zhang
Kevin Zhang
University of Michigan,
BSE Mechanical Engineering
Contact: Amy Whitesall amycarss@umich.edu
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