These are very hard to get placed in the media because publications that cover higher ed in that degree of detail are rare. That said, a new course might have a shot if it's:
Unique/first in the nation
Is better than what everyone else is doing in some tangible way
Have such a course?
Send an email to engineeringpitch@umich.edu and/or come to the pitch meeting, 1 pm Mondays, 3214 SI North.
Nicole Moore ncmoore@umich.edu