Crisis Communications

KEY TAKEAWAY: 

To be prepared to handle crisis communications, you should have a small team ready to activate 24/7. Once activated, it's important to verify and evaluate the information before triaging, and always do a debrief. All public facing messaging must be directly copied from the available DPSS or Public Affairs emergency communications. DO NOT draft your own messages or tweets, or get ahead of DPSS messaging. If you or anyone in your area is contacted by a reporter, please refer to our Media Guide.