In class work in pairs to design logo's for each other.
Look at - http://www.nikibrown.com/designoblog/2008/11/24/my-day-in-logos-boston-edition/ & http://best-ad.blogspot.com/2008/08/evolution-of-logos.html
Read - http://www.logoorange.com/logodesign-A.php & http://www.logodesignlove.com/logo-design-tips & http://www.vice.com/read/william-gibson
Create - at least 10 sketches for your logo design
Fake companies:
Stolen Springs - water bottle company that sells water stolen from your tap
Zombie Phone - the newest soul sucking device designed to keep your blinders on
McChemicals - get all your chemically constructed nutrients in the comforting shape of a hamburger think soylent green, but bigPharma
Couchdoors - camping brought to your couch without the hasel of going outside
BoomGas - using the best bombing practices to bring to you cheaply
United Banana - slaughters people, destroys rainforests to bring bananas to you
NesCoco - Child slave harvested chocolate. Eradicating cocoa plants so you can microwave coco at home