10/20
http://www.cc.com/video-clips/53lqfp/the-colbert-report-logo-makeover-for-usa-today
logo designs to help you:
Contemporary - http://www.awwwards.com/99-creative-logo-designs-for-inspiration.html
Iconic - http://www.complex.com/style/2013/03/the-50-most-iconic-brand-logos-of-all-time/