Week 6

WeTravel Landing Page Builder

Management Summary

WeTravel is a free platform for group trip organizers. Trip organizers are able to create their own trip on wetravel.com and promote them in various ways. It is also possible to collect the payment from travelers or remind them directly on the trip site.

Since there are a lot of different fields in tourism, WeTravel started to build landing pages for specific topics such as Yoga Trips or Students Travels. (www.wetravel.com/yoga-retreats or www.wetravel.com/student-travel)

Building those landing pages in the past always used the resources from their own developing team and slowed down other internal projects for the main site. In addition to that, the process for building such a page with the developing team was very slow. WeTravel would like to be able to adapt to new trends in tourism faster and release a new landing page for a specific topic within a short time frame.

These landing pages consist of ten to fifteen different elements as you can find them on the two example pages mentioned above. The main objective of our project was to find a way for non-technical users to create and release a new landing page within 30 minutes by inserting pre-built elements and adjusting them to the desired topic.

WeTravel suggested to build a CMS on our own but we were given the option to use any CMS and adjust it to their needs. Since our team only contains one developer, we decided to start with an existing CMS. We figured out, that the CMS itself is not the most important part but the variety of available Plug-Ins for a specific CMS. After evaluating a few CMS and a lot of different Page-Builder Plug-Ins we decided to work with WordPress and a Plug-In called Elementor. Finding a free Page-Builder Plug-In that fits our needs and is compatible with multi-paging concerned us for quite a long time. With Elementor we were able to evaluate a Drag-and-Drop Page-Builder that lets us create different elements and store them for reuse. Since WeTravel already works with WordPress for their Blog-Page, they already have a template that contains header (menu) and footer. We were able to recreate the menu on that basis and adapt the footer to our template.

With our written user manual, the process of creating a new landing page now takes about 30 minutes and can be done without any technical knowledge. Users can create a new page where menu and footer will already be inserted. As soon as the user has selected the desired elements and the order he can adjust pictures, text and links and the page is ready to release.