Benefits of Snapchat for Business

Some brands and businesses have leveraged Snapchat to reach business customers, of course. Still, others are reluctant to introduce yet another network to their already long list of obligations for social media marketing. The positive thing is that it's a network that's very small in the effort. Let's look at this one.

No Stale Profiles:

Early advice for businesses only starting with Facebook was to make sure they frequently post to profiles. Failure to post regularly could mean that a person who arrives at a pattern that hasn't been updated in weeks, months, or years (if at all) would probably leave rather than choose Like the Page.

With Snapchat, however, before deciding to become "friends" with a contact or organization, there is no profile to check. Therefore, the pace at which one post can be entirely regulated by the marketer-preferring to post when they have something worth sharing versus feeling the need always to post (creating for both parties a more honest experience).

Better Reach:

Although there is no question that there is a ranking system at work, those who want to adopt them or check them out (Snaps may be public) can see a company's snaps. Organic influence is a significant advantage of these "younger" social media networks versus Facebook, where company messages are either forced down or not seen at all in the News Feed.

An Inner Circle:

For several users of Snapchat, their contact list on that app is much, much smaller than on other networks. The people they communicate with on Snapchat are usually personal friends and colleagues versus family members and parents, if you search for Snapchat Usernames you will find that its user base is younger. In other words, they're going to upload pictures and videos to Snapchat that they wouldn't upload to other networks-partially because their list of friends is more fine-tuned, and Snaps are going to vanish anyway.

The Chat Service:

SEC filings report that, on average, more than 60% of Snapchat's DAUs use their regular chat service to share snaps and talk to mates. Thanks to the chat service, Snapchat suggests that it benefits from the frequency at which its user base interacts with each other "because each post welcomes a user back to the application when they receive a push notification." This means that, for companies, consumers have valid reasons to return to Snapchat several times a day-raising the likelihood that their Snaps would be checked

Engaging Ads:

Unlike Facebook, on Snapchat, there's no desperate need to advertise (maybe because its algorithms don't seem to push companies into that direction ... yet). Still, smart brands use paying solutions to reach out to more customers. Snapchat provides several different advertisement options, such as Supported Creative Tools (Supported Lenses, Sponsored Geofilters) and Snap Ads with Attachments (allowing users to respond directly to an ad-such as watching more content or taking action-without leaving the Snapchat app). As far as distribution is concerned, Snapchat notes that it displays advertisements that it believes will be necessary for each user.