entrepreneurship

This introductory course focuses on characteristics of an entrepreneur, selecting a value proposition, and choosing the appropriate path for a start-up business with special consideration given to the Business Model Canvas, minimum viable product, and the lean start-up method. This course will guide students in the development of an entrepreneurial skillset and support them in building a foundation for their own future business venture. 

The Entrepreneurial Venture is the second course in the Start-Up Entrepreneurship pathway in the Business Management and Administration career cluster. Upon completion of this pathway, students should have their entrepreneurial venture ready to start and some may already be in business. Students enrolled in this course should have successfully completed Entrepreneurship Essentials.  In this course students will continue developing their Business Model Canvas for the entrepreneurial venture they conceived in the previous pathway course. Special attention will be given to determining costs and pricing of the product. Students will also develop a marketing plan and promotional materials to increase brand identity and product sales. At the end of the course students should be given an opportunity to deliver their start-up business pitch to potential investors in the local community, using a “Shark Tank” format. 

Advanced Entrepreneurial Strategies is the third course in the Start-Up Entrepreneurship pathway in the Business Management and Administration career cluster. Upon completion of this pathway, students should have their entrepreneurial venture ready to start and some may already be in business. Students enrolled in this course should have successfully completed Entrepreneurship Essentials and The Entrepreneurial Venture.  In this course students will refer to their completed Business Model Canvas to analyze their entrepreneurial venture and make strategic plans for growing their customer base, expanding their product line, or even pivoting to improve market share and revenue streams. Emphasis is given to structured and organized business operations, including human resources, accounting, logistics, and governmental regulations. Upon completion of this course students should have their entrepreneurial venture in operation or ready to begin operations. Their final pitch should give them feedback on the direction they need to take their venture for continued success.