Personas

Individuals at Sheffield Hallam University, who may not be aware of the Venture Matrix scheme, and aren't directly involved in it's day-to-day operational activities.

For this type of user, the toolkit is meant to inform them about:

• What the Venture Matrix is and how it operates

• What digital transformation is and how it can be applied in practice
  

This user group may be tasked with engaging with the Venture Matrix scheme in the future, as part of thematic working within the University. Alternatively, they may just be looking to build knowledge around digital transformation within a Sheffield Hallam University context, with the hope of transferring this knowledge over to their team or directorate.

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Individuals at Sheffield Hallam University, who are part of the Venture Matrix scheme and are involved in the operational day-to-day activities

For this type of user, the toolkit meant to inform them about:

• What digital transformation is

• Theoretical and practical applications within a Venture Matrix context

This user group already has a base knowledge of what Venture Matrix is and how it operates. Therefore the toolkit is primarily focused on developing this users knowledge of digital transformation with the aim of the user taking forward the practical applications to improve the scheme.

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