8. Competitive Advantage and Customer Engagement

This final phase of the Columns of Change model, focuses on defining and redefining the Venture Matrix scheme's competitive advantage, based on the data and information fed up throughout the structure.

What is the Venture Matrix scheme's competitive advantage? It's the scale at which it operates - engaging with over 15,000 students to date and adding millions of pounds of value to the economy. This makes it the world's largest student consultancy service (Advance-HE, 2020).

So the question is, what can the Venture Matrix scheme do to hold onto this competitive advantage, to continue being the world's largest student consultancy service and continue offering an outstanding service to its stakeholders. This is in the backdrop of a worldwide pandemic, with pressures and barriers rising and with depleting resources.

The scheme must look to this digital transformation toolkit to understand and ensure that the correct strategy, processes, procedures and systems are in place for it to succeed. This should be facilitated, but not solely driven, by technology which presents so many different methods to allow the Venture Matrix scheme to achieve its vision and to hold onto its competitive advantage.