Personas
Personas
Embedded Files
Create personas,
journey maps, game documents,
and low fidelity prototypes.
Example Personas
Example Personas
A Template
A Template
Here is a Figma Persona Template: To use the template - either copy it to your Figma or you can duplicate the main areas and add your own persona to work as a team in class.
This is a brainstorming template.
Note that the standard for Personas is a one pager.
Design your persona on one slide as you can see in the examples.
Read:
Read:
Ethonography Primer by the AIGA
Key Terms
Key Terms
Pain Point: Pain points are specific problems faced by current or prospective customers in the marketplace. Pain points include any problems the customer may experience along their journey.
Persona: A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a potential end user.
Ethnography: Ethnographic fieldwork, carried out according to the method of long-term participant-observation, is what defines social anthropology.
“We tend to be distracted by the voices in our own heads telling us what the design should look like.”
– Michael Bierut, Partner at Pentagram Design
“People ignore design that ignores people”
– Frank Chimero, Co-founder of Abstract, designer and writer
Everyone wants something different. Make sure you understand them.
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