Create personas,
journey maps,
game documents, and low fidelity prototypes.
Customer Journey Maps: What They Are and How to Build One.
By Bree Chapin via Toptal
What’s the difference between a user flow and user journey?
by Katerina Kondrenko via UXpressia
Mindset: The New Psychology of Success
Journey Map: A journey map is a visualization of the process that a person goes through in order to accomplish a goal.
Mindsets correspond to users’ thoughts, questions, motivations, and information needs at different stages in the journey. Ideally, these are customer verbatims from research.
Growth Mindset: Opposite of the Fixed Mindset, seeing beyond the original expectation of one human. There is no zip code that holds an individual down from growing and becoming. Abilities can be developed.
This is a simple and effective method for journey mapping and can be accomplished with any spreadsheet software.
The header phases and left column actions/metrics should be customized to fit the nature of the product being developed.
A separate map for each persona should be created. Alternatively, each row could be subdivided into multiple users.
This style of journey map works well for presenting to a team or client. Sometimes storyboards are used for presentations as well.
The Road Crew is a game will teach young learners how to self-regulate behavior through a memorable interactive AR experience and relatable characters.
Journey maps have become an artform for graphic designers and professionals that love sticky notes. Feel free to move beyond the straight forward examples above and stretch your designer wings... but this is strictly optional.
Considerations:
Using your persona(s)
Think about the way that they first connect with your product
What are each points of connections and what are you trying to accomplish with that?
What emotions do you want your users to experience in that moment?
How will you direct them to your desired action?
Do your users come to your product at different points? (Learning, Purchasing, Returning damaged goods, collecting rewards?)
The journey map will be used to inform the development of the product or game. There may be some surprises for the dev team that were not considered once you take a user through their journey - document those and add them to your feature lists.
You may find that the journey is too complicated, work back and forth between the journey map and the prototype to find the balance.
Journey Map for 996.ICU by Qiyang Lin Go to the full presentation starting with the Journey Map
Journey Map for the Redesign of Concord by Tianjian He and Linjun Zhen: Go to the full presentation.