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Knowledge Questions
In what ways do values affect our representations of the world, for example, in language, maps or visual images?
• To what extent do the classification systems we use in the pursuit of knowledge affect the conclusions that we reach?
• In what ways can language be used to influence, persuade or manipulate people’s emotions?
• To what extent do the names and labels that we use help or hinder the acquisition of knowledge?
Advertising !
How does this advert show the power of language to influence people's emotions (& therefore their behaviours) ?
The 2 videos below make different (contrasting ?) arguments about the use of language in advertising, What are the arguments made by each video, and which arguments most strongly support a theory that knowledge is constructed ?
In what ways can language be used to influence, persuade or manipulate people’s emotions?
To what extent do the names and labels that we use help or hinder the acquisition of knowledge?
As you watch the Video jot down the key points.
After watching the video write the implications for knowledge of each of your key points.
In what ways do values affect our representation of the world, for example in language, maps or visual images ?
Find visual imagery or written / spoken language which is representing a particular set of values.
Explain how & why it is representing those values.
Try to find contrasting visual imagery or written / spoken language which represents a counter posing set of values. Explain how & why it represents the counterpoint.
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