Page that appears after creation of account on moder Myspace page,
A modern MySpace profile on the site
Homepage of modern Myspace
In January 2011, Myspace, still owned by NewsCorp, laid off 600 more employees, which was widely seen as the final nail in its coffin. Specific Media announced in June that News Corp had sold Myspace to them for $35 million.
The incoming owner of Myspace rebranded the site over the next few months. The site focused exclusively on music instead of competing with Facebook and Twitter. Discovering and supporting upcoming artists was part of this process In January 2013, Justin Timberlake aided and launched Myspace's rebrand. As the years passed, Myspace remained mostly unnoticed by the public.
The platform appeared back in the headlines in February 2016 when Specific Media (now Viant Technology) was acquired by Time Inc. ownership changed again. Only a few months after this news, in May, Myspace appeared in the news cycle again. A hacker retrieved 427 million passwords that were sold for $2,800. Then, in March 2019, it was reported that Myspace had accidentally deleted over 50 million digital files (including photos, songs, and videos) in a server migration. Almost all data up to 2015 was destroyed for good, marking an end to a meaningful internet era.
MySpace is still up and running as of today as a site for artists of any size to communicate with each other and promote their music. It is also seen as a lifestyle website for others in the creative arts. Even with its fresh rebrand, the effects of “hackergate” are still present on the app. Setting up a fake profile, I was able to see the inner workings of the Website, which are too different from the old MySpace. Only everything is music/movie/tv related. Looking at the music section, it only shows music up to 2017 without any new music from then and now. It may seem like MySpace, but the original is clearly gone with the times of history.