As the internet evolved and MySpace became the most popular social networking site among many others, many companies were starting to regulate their platforms along with governmental restrictions as well. “The widespread and growing popularity of social media also generated anxiety and paranoia about what exactly was being shared on these sites, who could see it, and who had access to the information. In the early 2000s, users of social media became concerned about the vulnerability and exposure of teenagers and young users on sites like MySpace” (source). In 2006, the site placed some new restrictions: anyone 13 or under were not allowed to register and make accounts on the website and those 14-15 were allowed to have partial profiles, which only allowed them to see some part of the website and were only allowed to have a friend space that contained individuals closer to their age. Even with these restrictions, they were multiple cases of sexual harassment, exposure to sexual predators, and even as far as cyberbullying to the point of suicide (refer to CoC: representation) and a case 14-year-old who was sexually assaulted by a man who lied about his age on the site, which the site faced a lawsuit for. As the site rapidly grew and these cases became more and more prevalent, parents, schools, law enforcement, and so many other figures raised concerns and put pressure on the site to take action against these crimes and protect the millions of minors that occupied the app.

Because of the heavy fire and accusations of failing to protect minors on the app, MySpace decided to thicken its regulations. Among the updated regulations was the prohibition of users 18 or older from joining a 14 or 15-year-old's friend space unless they know the youth's name and email address. Added features also included the ability to display only partial profiles regardless of age. Further, the site updated its ad-targeting technology so that gambling and other adult websites would no longer be displayed on its website, which was accessible by minors. Despite these restrictions, potential users were still able to falsely claim their age even after these measures. Minors would continue to be at risk as a result of this and the lack of policy as well.