The success of MySpace was due to its focus on fostering a sense of community and enabling users to express themselves creatively through custom profiles and wall posts. Users could customize their profiles with HTML, add music and videos, and post messages and comments. In addition to this, MySpace became really popular for its gifs and animated pages that users would use to decorate their profiles and use in chatrooms and forums. Through posting, MySpace was able to adapt so many identities all at once. From a hotspot for girly teens to a safe place for scene and emo individuals. Everyone had a chance to express themselves using the website, which was highlighted as one of their best qualities. 

A huge part of MySpace’s identity, however, came from the promotion of the arts, specifically music. Alongside security-related innovations, Myspace pursued a steady rollout of new features, including a Myspace record label and partnerships with other services, such as the video-sharing Web site YouTube. Artists were able to post and promote their music and the site and many popular artists and influencers today got their start on the website: Lana Del Ray, Nicki Minaj, Jeffree Star, the Kardashians and the Jenners, Lily Allen, Arctic Monkeys, Calvin Harris, and so many more, It’s hard to believe that so many celebrities and artists, who make millions to billions of dollars today started from MySpace, but it just goes to show how MySpace’s identity as a social networking app truly showcased the power it had.