Commonly, the demise of MySpace is cited as a result of a loss to Facebook and Twitter which were other social networking sites that would later proceed MySpace in users and in revenues, but if we take a closer look and step back. We can see that MySpace's demise was almost solely on the certain decisions made by the company that would eventually lead to it not being able to keep up with its competition and ultimately shut down.

MySpace was in negotiaions with Mark Zuckerberg, the founder of Facebook, to acquire his site in 2006, but because of the demanding price of $75 million, the heads of MySpace refused. The site didn't realize just how detrimental this decision would be in the future, not only because of Facebook's meteoric rise but the freedoms it had without a corporation above them.

You see because MySpace was soon acquired by NewsCorp, a news empire run by Rupert Murdoch and now a big part of the company’s revenue, they now had quotas to meet. Each month, they had a monthly average to make or exceed and if they didn’t, funding and backing could be completely stripped from the app. The founders constantly argued back and forth with the company and since they were under regulation, they weren't able to add new features and update the way they wanted and how others sites like Facebook or Twitter could. This caused many problems to bubble to the surface by the end of the decade. It was difficult for users to navigate MySpace because of its cluttered design and confusing interface. Additionally, MySpace became known for its association with spam and fake profiles, which undermined its credibility as a social networking site on top of the many cases of sexual assault among other serious crimes associated with the website. By 2011, MySpace had lost millions of users and struggled to stay afloat.

Unfortunately, MySpace’s success was short-lived. By 2009, its user base had already begun to decline rapidly as competition from other social networks increased. Facebook, launched in 2004, had quickly become the most popular social network, and Twitter, launched in 2006, had become a powerful micro-blogging platform. These new platforms had modern designs, better privacy controls, and more sophisticated features than MySpace, which had become outdated and was seen as clunky and unattractive.

MySpace attempted to compete with its newer rivals by introducing a redesigned site in 2010, but it was too little too late. By 2011, the company had lost most of its users, struggled to stay afloat, and was eventually sold to a digital media company.