AI in Industry

This page serves as an ongoing investigation into current AI use within various industries

2024 Work Trend Index Annual Report

from Microsoft & LinkedIn

Employee age groups...

...bringing own AI tools to work.

Survey Says...

Microsoft & LinkedIn surveyed 31,000 people across 31 countries
75% of people are already using AI at work (as of 2024)
78% of AI users are bringing their own AI tools to work (BYOAI)
47% of surveyed leaders anticipate ensuring ethical use of AI will be a core part of their job
323% increase in hiring for technical AI talent in the last 8 years
66% of leaders say they wouldn't hire someone without AI skills
71% of leaders say they'd hire a less experience candidate with AI skills more than experienced candidates without those skills
69% of workers say AI can help them get promoted faster
79% of workers say AI skills will broaden their job opportunities
12% of recruiters say they are already creating new roles tied to use of AI
Head of AI is a must-have leadership role, which tripled over the last 5 years and grew by more than 28% in 2023 alone.

Power AI users say AI in their role has...
- - - - made their workload more manageable - 92%
      - boost creativity - 92%
      - increases focus on most important tasks - 93%
      - increases motivation - 91%
      - helps them enjoy work more - 91%

How is your industry/role using AI?

"....we've made AI training a priority to ensure everyone can leverage the power of Microsoft 365 Copilot and other AI solutions... We are already seeing benefits that are transforming the way we work and innovate."

Sheila Jordan, SVP, CDTO, Honeywell

AI is used to help teams quickly identify and respond to data trends at Este Lauder, using an internal chatbot. It's also used in the lab so scientists can quickly respond to emerging product and ingredient trends. The company has also launched a voice-enabled Makeup Assistant bot to help visually impaired customers apply makeup, used Palm2 to categories customer care calls, and used AI to generate SEO online content. [Vogue Article]

"These tools are especially compelling for the beauty industry, due to the speed of change in customer expectations and preferences"

Shelley Bransten, VP of Global Industry at Microsoft

"Now we've got a waiting list of thousands. We can't get these tools into people's hands fast enough."

"People are finding ways to augment their workflows to be more productive, creative, and make better or faster content."

James Thomas, Creative Global Head of Technology at Dentsu (marketing) [Article]

"I will say they are pushing AI more and more from an organizational perspective. A few weeks ago...[they] pushed otua Q&A session and training on [AI] for general use and awareness. I can't seen that before from a MAJCOM."

Major Monsalve, US Air Force Pilot [CETL interview]

"I have definitely noticed the ChatGPT residents and nurses that are coming into the workforce. It's very evident!"

Lindsay W., Registered Nurse, BSN [CETL Interview]

"I use AI daily to help manage the many moving parts in my work life. It supports me in drafting professional communication, creating district documents and reports, and organizing processes for compliance and instructional planning. I also use it to analyze data trends, prepare for meetings, and develop resources for teachers and administrators. By streamlining these tasks, AI allows me to focus more time on leadership, problem-solving, and supporting staff and students."

Chele R., Assistant Superintendent of Curriculum and Instruction [CETL Interview]

"I use AI regularly in building curriculum... we have very complex company policies thta need to be watered down and simplified for training. I often use ChatGPT, Copilot, and GAMMA.ai to develop content. ... For example, we are currently evaluating using Synthesia as a content creating platform"

"...AI has been helpful in creating the baseline for how to deliver a training, creating tone of a presentation, or even focusing on key areas. I still have to rely on my years of experience to know whether the content it is outputting is accurate and/or relevant."

Jeffrey E., Training Manager in Aviation [CETL Interview]

"For UX/UI designers, [AI] is a tool to create new styles, get inspiration, create research questions, help collect other researches in specific companies, and even block a basic design for a web or app. There are some AI models that can even do the coding for your project."

"Lots of designers thought it was going to take their jobs away but it has been a tool to expedite the workflow."

Ferdie C., UX/UI Designer [CETL Interview]

"LLMs are text-based generative AIs, and I think that's the clue. Where generating text is going to be helpful, that's where the promising use cases are.

For example, creating credit memos or underwriting reports can be tedious and repetitive and LLMs can supercharge employees doing this."

Simon Thompson, Head of AI, ML & Data Science at GFT (finance)

"Beyond customer service and document processing, LLMs show exceptional promise in areas like real-time risk monitoring, personalised investment advisory and regulatory change management. For instance, using LLMs to scan, summarise and contextualise global regulatory changes can give compliance teams a real-time edge, turning a reactive function into a proactive capability.

Similarly, AI-driven decision support for portfolio managers, based on massive cross-market and news analysis, has the potential to fundamentally reshape investment workflows. Real-time risk monitoring is another game-changer. LLMs can process vast streams of market data, news, and regulatory communications to identify emerging risks before they show up in traditional metrics. This transforms risk management from reactive monitoring to predictive intelligence."

"We don't see LLMs replacing human expertise in finance, but elevating it. Especially in complex decision-making and client advisory roles, AI becomes a trusted co-pilot: summarising information, highlighting risks or identifying unseen patterns, so human professionals can make faster, better-informed decisions. The most effective collaborations will come from reimagining workflows, not just adding AI into existing ones."

Richard Doherty, Wealth & Asset Management Leader, Publicis Sapient (finance)

What AI skills is your industry looking for in new hires?

"For us, being capable is the bar. You have to be at least that to get hired."

"100% of new hires must be fluent in AI."

Wade Foster, Zapier CEO

"A marketing employee who uses AI to draft social posts...would be capable, but someone who builds an AI chatbot... would be considered transformative"

Wade Foster, Zapier CEO

HubSpot regularly asks candidates questions about AI to get a sense of how open they are and what experience they have with AI.

"Pick a lane and start to investigate the types of learning that [AI] will afford you."

Helen Russell, HubSpot CPO

"I look at 'familiarity' as they're comfortable with it. They're comfortable with learning, experimenting and failing forward toward success."

Ginnie Carlier, Vice Chair of Talent, EY Americas

"...familiarity with emerging applications of AI", such as research or data analysis

Ginnie Carlier, Vice Chair of Talent, EY Americas

"Python, R, and Java are among the most sought-after programming languages in the field of AI due to their versatility. Python, with its simple syntax and extensive library support, is often the first choice for machine learning and data analysis tasks."

Sarah Magazzo, Digital Marketing Manager, Mondo National Staffing Agency

"...jobs requiring AI specialist skills are growing 3.5 times faster than all jobs combined. The exponential need for AI-qualified staff has been on an upward trajectory since 2016 - well before teh advent of ChatGPT atnd other generative AI models."

Andrea Willige, Senior Writer, World Economic Forum

"Graduates entering today’s workforce are expected to be AI-literate, adaptable, and able to think critically in ways that complement and enhance machine intelligence. Yet many employers doubt whether current graduates can engage with AI tools thoughtfully and responsibly. They are not just looking for technical capability—they are looking for human judgment, ethical awareness, and the ability to build on AI-generated output with originality and purpose."

Daniel Bielik & Hui Rong, Digital Education Council

"If you don't know what to input, you won't get the right output." Tanya compared AI skills to using a calculator. If you don't know what numbers to enter into the calculator, you won't be successful in getting an output that is useful. Students need to be able to recognize when to use AI and when to make their own critial thinking connections and decisions. AI doesn't "know the human lens", and should be used as a tool to not, "replace people - but to do your job better."

Tanya L., Sales Operations Manager [CETL Interview]

Digital Education Council's 2025 "AI in the Workplace" Report

Digital Education Council - AI in the Workplace 2025.pdf

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