add intro

Prewriting advertisement of “Why Get Dirty When You Get Tide” 

The creator of “Tide Pod Detergent” manufactured by Procter and Gamble, created an effective advertisement that provides the benefits to utilize their product. The evolution, and innovations of Tide product mirror many of the changes in America's culture. This is confirmation in Luis Manzano’s “Tide Perfect Clean with Freshness of Downy” commercial ad. Manzano’s talks about how there are 4-in-1 ingredients which includes the freshness of downy scent product. He proceeds to describe how powerful Tide Pod Detergent will make your clothes fresh, and clean with a floral spring scent.

According to “Advertising Row” who states, “Tide Detergent is an American brand of laundry detergent manufactured and marketed by Proctor & Gamble in 1940.” Middle class women ages 18 to 54 are the target consumer audience. They decided that in order to reach their desired consumers, they needed the right message to give a positive impact for establishment strategies. Marketing a brand that has all required desires that you will need in laundry detergent, and at a price desired by the target market.

One of the best ways to understand the Tide Detergent Target Market is to recognize why people who buy cleaning products choose Tide. By understanding people’s motivation for buying Tide, there are many ways to divide the Tide Detergent target market into the following consumer segments; people who need a heavy-duty detergent to remove tough stains, detergents that are easy on cloths, need to use detergents that are not harmful to the skin, more cost-effective than other detergents, and the list goes on. However, one of the reasons you can use Tide is because it’s a powerful detergent that can remove tough stains. Tide has been advertised as a heavy-duty laundry detergent for many years. It has built up a reputation for being able to remove even the toughest stains you and I encounter.

The “Tide Perfect Clean with Freshness Downy” ad with Luis Manzano displays a variety of settings. Therefore, the advertisement shows influential details on how powerful Tide product works. “Tide Perfect Clean with Freshness of Downy Detergent” can deep clean any stain in garments. Tide detergent will have you covered whether you need a heavy-duty detergent for your demanding laundry loads or liquid detergent for your diminished load.

                                           “Tide Perfect Clean with Freshness of Downy 4-in-1”

 As the pitch vibrating music begins, it gives a message to you and consumers that Tide created a new product. The music frequently vibrates with a high pitch exciting tone to entice Tide viewers to buy and gives a satisfying message. Luis Manzano joyfully displays himself with a smile in the image to introduce “Tide Perfect Clean with Freshness of Downy 4-in-1” (Procter and Gamble advertisement). He stands straight with a smile with one finger up to represent the toughest ingredients in the product. His pointed finger represents the perfume downy scent that will make your garments smell fresh and amazing, which in addition to water, fragrance and coloring.  Also, it shows the 4-in-1 logo in White frosty bold print. There’s a red, orange, yellow background that helps display the Tide product. On the righthand of Manzano’s, there’s a bull eye image with blue, yellow, red “Tide Perfect Clean” logo, with roses, and petals. The eye-catching Day-Glo colors are strikingly eye-catching to its audience. Also, the red, pink floral roses, and perfume bottle that sits in front of the Tide image, represents the fresh floral scent of Downy. (Procter & Gamble advertisement)

“Tide Perfect Clean with Freshness of Downy 4-in-1”

As the ad proceeds to the city and soccer field, there are local residentiary men and women whose enjoy nature. Currently, the athletes are participating amongst one another on the soccer field. They’re utilizing a black and white soccer ball at practice. Their uniforms are white t-shirts, orange shorts, knee-high socks, and white shoes. There’s a yellow Volkswagen beetle with an orange stripe on top of hood parked on the curb. The grey construction truck sits in the hazard zone due to the contrived area. Everyone looks happy and joyful in the gloomy weather. The brown yucky mud from the rain did not exist in their eyes. Even though the orange and white hazard cones blocked certain areas, it didn’t stop anyone’s

 daily activities. The trees look vitamin fed. They stand tall, and healthy with full of green leaves.

The Streetlights enable road users to improve visibility at night. Each streetlight has an orange banner that represents the Tide color. Conversing back and forward are two women who happily sits beside one another on an orange bench. The athletes' black and white soccer ball appeared from nowhere. The soccer ball was inches away from hitting the townswoman’s face. Most colors that are displayed in the ad represent Tide product color theme. Tide main colors are orange, blue, yellow and red. The significance of each visitant plays a role in the ad. All visitants are part of an outside setting who shows different personalities and life enjoyment. (Procter & Gamble advertisement)

A townswoman dressed in all white decides to consciously tip toe across the yucky mud with a camera in her hand. She begins speaking with another visitant named Becky. Instantaneous, the yellow Volkswagen beetle drives passed her splashing yucky mud on her garment. Surprisingly, the soccer ball falls from the air into the yucky mud and created a huge muddy mess. She jumped and leaned back slowly like the matrix to avoid the splashed yucky mud. The townswoman starts to tumble backwards into the mud. Her white garment was covered with filth. As she tumbled backwards to avoid the mud and soccer ball, Luis Manzano saves the day, he stands behind to wrap his arms around her to avoid the fall. (Procter & Gamble advertisement)

As Luis quickly engaged to hold the weeping townswoman; Miraculously, the “Tide Pod Detergent” package rapidly glides across her garment shirt back into sparkling white.  Luis and the townswoman look stunned as the Tide package disappears leaving her garment with fresh clean results. They both smelled the amazing Downy scent from her garment with a smile. (Procter & Gamble advertisement)

Works Cited

“Tide Perfect Clean with Freshness of Downy TVC 2H 2022 30s with Luis Manzano.” YouTube, upload by DRPSONE-PHTV ad archive channel,6 July.2022, https://www.youtube.com/watch?v=aWTXD_Y5U01. Accessed 6 July.2022

Advertising Row. who is the audience of the tide detergent. Advertising row, 21 July 2021. www.advertisingrow.com/advertising-magazine/who-is-the-adudience-of-the-tide-detergent/.Accessed 21 July 2021.

SmartLabel. Downy Clean Breeze Liquid Fabric Conditioner Fabric Softener. Downy, 14 April  2021. https://smartlabel.pg.com/00037000405603.html. Accessed 14 April 2021