My project explains the purpose, benefits, and satisfaction of "Tide Laundry Detergent to viewers and consumers. My ad gives details of “Tide Perfect Clean with Freshness of Downy 4-in-1” from the advertisement created by Proctor & Gamble. I provided details on what the ad displays, which were the setting of the ad, emotions, texts, characters, movements, music, purpose, benefits, ingredients, and satisfactions of the Tide product. My thesis statement was "The creator of “Tide Pod Detergent” manufactured by Procter and Gamble, created an effective advertisement that provides the benefits of utilizing their product". Overall, my project helped me gain more critical thinking skills. My project taught me how to engage with the audience and give the most important details that will interest the audience. My peer review helped me make changes to any errors that were in my ad. Also, it helped me with being creative by adding more information to my ad and structured paragraphs. The necessary tools to complete my project were Microsoft Word, a search browser, a rubric, MLA citation rules (8th edition information), and a snippet tool for copy and pacing.
Polished advertisement of “why stay dirty, when you can get Tide”
The creator of “Tide Pod Detergent” manufactured by Procter and Gamble, created an effective advertisement that provides the benefits to utilize their product. While the evolution and innovations of Tide products have changed over the years, what changed is how people handled their everyday laundry and restored cleanliness and fresh scent. All viewers and consumers including myself like the fact of each powerhouse ingredient are sensitive skin-friendly and sustainable.
This is confirmed in Luis Manzano’s “Tide Perfect Clean with Freshness of Downy” commercial ad (Procter & Gamble advertisement). Manzano talks about how there are 4-in-1 ingredients which include the freshness of downy scent products. He proceeds to describe how powerful Tide Pod Detergent will make your clothes fresh, and clean with a floral spring scent.
According to “Advertising Row” who states, “Tide Detergent is an American brand of laundry detergent manufactured and marketed by Proctor & Gamble in 1940.” Middle-class women ages 18 to 54 are the target consumer audience. Proctor & Gamble decided that to reach their desired consumers, they needed the right message to give a positive impact on establishment strategies. They are marketing a brand that has all the required desires that you will need in laundry detergent, and at a price desired by the target market.
The Tide Detergent Target Market is broken down into four consumer groups: those who require a powerful detergent to get rid of stubborn stains, and those who prefer clothes-friendly, skin-friendly, and more affordable detergents. Strong detergents like Tide can remove difficult stains and keep garments smelling fresh. For many years, it has been advertised as a strong laundry detergent that will remove even the toughest stains. The primary components of Tide items catch viewers' and buyers' attention. To ensure the delight of their customers and viewers, Tide detergents offer a variety of components.
The main stain remover in Tide Detergent is a surfactant. They remove anything oily from fabric and are good on stains and food particles. It removes stains and filth that wouldn't typically dissolve in water. Enzymes are naturally occurring proteins that break down stains into smaller bits, making them easier to remove. For instance, several enzymes are responsible for the breakdown and elimination of hard stains, paint, and dye. After the surfactants have removed the stains from one cloth, polymers prevent them from returning to other fabrics. Building blocks and chelants, two compounds used in garment care, serve a variety of purposes that affect how rapidly clothing ages.
Tide has been successful in balancing being a quality brand with being cost-effective. This is a result of their recent launches of products at various pricing levels. The general public now has access to Tide, and it is also compared to other high-end brands. Tide has expanded its customer base to include all facets of society because of such successful marketing techniques. The value of scent in laundry detergent is highest among women between the ages of 18 and 34 and 35 and 54. All female age groups place high importance on maintaining apparel durability and freshness.
The “Tide Perfect Clean with Freshness Downy” ad with Luis Manzano displays a variety of settings (Procter & Gamble advertisement). To illustrate how effective, the Tide product is, the advertisement provides compelling information. Any stain in clothing can be thoroughly cleaned with "Tide Perfect Clean with Freshness of Downy Detergent." If you need a strong detergent for your demanding loads of laundry or liquid detergent for your light loads, Tide detergent has you covered.
“Tide Perfect Clean with Freshness of Downy 4-in-1”
As the pitch vibrating music begins, it gives a message to you and consumers that Tide created a new product. The music frequently vibrates with a high pitch exciting tone to entice Tide viewers to buy and gives a satisfying message. Luis Manzano joyfully displays himself with a smile in the image to introduce “Tide Perfect Clean with Freshness of Downy 4-in-1” (Procter and Gamble advertisement). He stands straight with a smile with one finger up to represent the toughest ingredients in the product.
His pointed finger represents the perfume downy scent that will make your garments smell fresh and amazing, in addition to water, fragrance, and coloring. Also, it shows the “4-in-1” logo in White frosty bold print (Procter & Gamble advertisement). There’s a red, orange, and yellow background that helps display the Tide product. On the righthand of Manzano’s, there’s a bull eye image with a blue, yellow, and red “Tide Perfect Clean” logo, with roses, and petals (Procter & Gamble advertisement). The eye-catching Day-Glo colors are strikingly eye-catching to its audience. Also, the red, and pink floral roses, and perfume bottle that sits in front of the Tide image, represent the fresh floral scent of Downy (Procter & Gamble advertisement).
“Tide Perfect Clean with Freshness of Downy 4-in-1”
As the ad proceeds to the city activities, some local residentiary men and women enjoy nature. They all look happy in the gloomy wet weather. The brown yucky mud from the rain did not exist in their eyes. Even though the mud, orange, and white hazard cones blocked certain areas, it didn’t stop their daily activities. Time is a resource that US citizens can use effectively or ineffectively. They hold that time should be spent on productive, future-focused activities, and they value someone who is "highly organized" and has to-do lists and a schedule. This is because unless people utilize their time for productive activities, neither the future nor the present will be better than either. Currently, the athletes are participating amongst one another on the soccer field. They’re utilizing a black and white soccer ball at practice. Their uniforms are white t-shirts, orange shorts, knee-high socks, and white shoes. There’s a yellow Volkswagen beetle with an orange stripe on top of the hood parked on the curb. Due to the contrived area, the grey construction truck sits in the hazard zone. The trees look vitamin-fed. They stand tall, and healthy with full green leaves. There are city streetlights that enable road users to improve visibility at night. Each streetlight has an orange banner that represents the Tide colors. Conversing back and forward are two women who happily sit beside one another on an orange bench. Most colors that are displayed in the ad represent the Tide product color theme. Tide’s main colors are orange, blue, yellow, and red.
A townswoman dressed in all white decides to consciously tip-toe across the yucky mud with a camera in her hand. She begins speaking with another visitant named Becky while taking pictures. Instantaneously, the yellow Volkswagen beetle drives past her, splashing yucky mud. At the same time, the athletes' black and white soccer balls appeared from nowhere. The soccer ball was inches away from hitting the townswoman’s face. She jumped and leaned back slowly like the matrix to avoid the splashed yucky mud. Surprisingly, the soccer ball fell from the air into the yucky mud and created a huge muddy mess all over her garment. The townswoman starts to tumble back into the mud. Her white garment was covered with filth. As she tumbled backward to avoid the mud and soccer ball, Luis Manzano saved the day. He stands behind the townswoman to wrap his arms around her to avoid the fall.
As Luis quickly engaged to hold the weeping townswoman, miraculously, the “Tide Pod Detergent” package rapidly glides across her garment shirt back into sparkling white (Procter & Gamble advertisement). Luis and the townswoman look stunned as the Tide package disappears leaving her garment with fresh clean results. They both smelled the amazing Downy scent from her garment with a smile.
In conclusion, the message proved a point to viewers and consumers, that Tide ingredients will get the job done by using bright colors with wet and muddy scenery. Tide has numerous brands that will satisfy your laundry needs. Tide products have evolved throughout the years, but what has changed is how individuals have reclaimed their time while still handling their regular laundry and restoring cleanliness and fresh aromas.
Works Cited
“Tide Perfect Clean with Freshness of Downy TVC 2H 2022 30s with Luis Manzano.” YouTube, upload by DRPSONE-PHTV ad archive channel,6 July.2022, https://www.youtube.com/watch?v=aWTXD_Y5U01. Accessed 6 July.2022
Advertising Row. Who is the audience of the Tide detergent? Advertising row, 21 July 2021. www.advertisingrow.com/advertising-magazine/who-is-the-adudience-of-the-tide-detergent/. Accessed 21 July 2021.
Smart Label. Downy Clean Breeze Liquid Fabric Conditioner Fabric Softener. Downy, 14 April 2021. https://smartlabel.pg.com/00037000405603.html. Accessed 14 April 2021
Walmart. Tide with Downy April Fresh 85 t Laundry Detergent Pacs. Walmart, 17 March 2023. https://www.walmart.com/ip/Tide-Pods-with-Downy-April-Fresh-85-Ct-Laundry-Detergent-Pacs/891950302?athbdg=L1101. Accessed 17 March 2023.