Prewriting advertisement Of “Tide Laundry Detergent” 

• The creator of “Tide Pod Detergent” manufactured by Procter and Gamble, created an effective advertisement that provides the benefits to utilize their product. The evolution, and innovations of Tide products mirror many of the changes in America's culture. This is confirmed in Luis Manzano’s “Tide Perfect Clean with Freshness of Downy” commercial ad. Manzano talks about how there are 4-in-1 ingredients which include the freshness of a downy scent product. He proceeds to describe how powerful Tide Pod Detergent will make your clothes fresh, and clean with a floral spring scent.

• In accordance with “advertising Row” who stated, “Tide Detergent” is an American brand of laundry detergent manufactured and marketed by Proctor & Gamble in 1940. The target group is women ages 18-54 years old and the middle-class category. The right message should reach the right people to make the desired impact for market strategies. Positioning a product that has all required qualities needed in the detergent and priced well in the market affordable to all.”

(Advertising Row)

• One of the best ways to understand the Tide Detergent Target Market is to recognize why people who buy cleaning products choose tide. By understanding people’s motivation for buying Tide, there are many ways to divide the Tide Detergent target market into the following consumer segments, such people who need a heavy-duty detergent to remove tough stains, detergents that are easy on clothes, need to use detergents that are not harmful to the skin, more cost-effective than other detergents, and the list goes on. However, one of the most reasons consumers use Tide is because it’s a powerful detergent that can remove tough stains. Tide has been advertised as a heavy-duty laundry detergent for many years. It has built up a reputation for being able to remove even the toughest stains.

• There’re main ingredients in Tide products that draw the attention to viewers and consumers. Tide detergents provide several ingredients to their consumers and viewers for satisfaction. Surfactant is the core stain removers in Tide Detergent. They remove anything greasy from fabric, and works well on stains, food residues. It breaks up stains and disperse dirt that otherwise wouldn’t dissolve in water. Enzymes are naturally occurring proteins that breaks down stains into smaller pieces to make them easier to remove. Each enzymes works to break down and remove a specific type of stain such as grass, chocolate, and blood. Polymers performs different functions, such as keeping stains from redepositing onto other garments after they’ve been removed by the surfactants. Clothing care ingredients have a different function, which Builders and Chelants plays a factor in deterioration in clothing.

• Builders lock up calcium and magnesium to reduce water hardness, allowing surfactants to get on with the job of removing stains. Chelants binds to heavy metal ions in wash water like iron and copper, which may damage fabrics over time. The perfume scent give clothes a fresh, clean smell. The perfume ingredients bind to and neutralize malodor molecules to help keep clothes smelling fresh. Whitening and brightening are parts of Tide detergents that keeps garments at their brightest and whitest. Hue dye produce a blue-white hue on fabric, which makes them look whiter than yellow white. Optical brighteners help make garments look whiter, brighter, and newer. All viewers and consumers including myself like the fact of each powerhouse ingredients are sensitive skin-friendly and sustainable.

• Tide has been successful in being economical while being a premium brand. This is because they have launched products in different price ranges. They have divided their products into popular, premium, super-premium and list goes on. Hence, while it becomes accessible to the mass population, it also gets equated with other premium brands. Such an effective marketing strategy has helped Tide to expand its bases to all sections of society.

• The “Tide Perfect Clean with Freshness Downy” ad with Luis Manzano displays variety of settings. Therefore, the advertisement gives influential details. “Tide Perfect Clean with Freshness of Downy Detergent” can deep clean any stain in garments. Tide detergent will have you covered, whether you need a heavy-duty detergent for your demanding laundry loads or liquid detergent for your diminished load.

                                     Tide Perfect Clean with Freshness of Downy 4-in-1”

•  As the pitch vibration music begins, it gives a theme message to consumers that Tide created a new product. The music frequently vibrates with a high pitch exciting tone to entice Tide audience to buy and gives a satisfaction message. Luis Manzano joyfully displays himself with a smile in the image to introduce “Tide Perfect Clean with Freshness of Downy 4-in-1” (Procter and Gamble advertisement). He stands straight with a smile with one finger up to represent the ingredients in the product. Also, it shows the 4-in-1 logo in White frosty bold print. There’s a red, orange, yellow background that helps display the Tide product. On the righthand of Manzano’s, there’s a bull eye image with blue, yellow, red “Tide Perfect Clean” logo, with roses, and petals. The eye-catching Day-Glo colors are strikingly eye-catching to its audience. Also, the red, pink floral roses, and perfume bottle that sits in front of the Tide image, represents the fresh floral scent of Downy. (Procter & Gamble advertisement)

“Tide Perfect Clean with Freshness of Downy 4-in-1”

•  As the ad proceeds to the city and soccer field, there are local residentiary men and women whose enjoying nature. Currently, the athletes are participating amongst one another on the soccer field. They’re utilizing a black and white soccer ball at practice. Their uniforms are white t-shirts, orange shorts, knee high socks, and white shoes. There’s a yellow Volkswagen beetle with an orange stripe on top of hood parked on the curb. The grey construction truck sits in the hazard zone due to contrived area. Everyone looks happy and joyful in the gloomy weather. The brown yucky mud from the rain did not exist in their eyes. Even though the orange and white hazard cones blocked certain areas, it didn’t stop anyone daily activities. The trees look vitamin fed. They stand tall, and healthy with full of green leaves.

• The Streetlights enable road users to improve visibility at night. Each streetlight has an orange banner that represents the Tide color. Conversing back and forward are two women who happily sits beside one another on an orange bench. The athletes black and white soccer ball appeared from nowhere. The soccer ball was inches away from hitting the townswoman’s face. Most colors that are displayed in the ad represent Tide product color theme. Tide main colors are orange, blue, yellow and red. The significance of each visitant plays a role in the ad. All visitants are part of an outside setting who shows different personalities and life enjoyment. (Procter & Gamble advertisement)

• A townswoman dressed in all white decides to consciously tip toe across the yucky mud with a camera in her hand. She begins speaking with another visitant named Becky. Instantaneous, the yellow Volkswagen beetle drives passed her splashing yucky mud on her garment. Surprisingly, the soccer ball falls from the air into the yucky mud and created a huge muddy mess. She jumped and leaned back slowly like the matrix to avoid the splashed yucky mud. The townswoman starts to tumble backwards into the mud. Her white garment was covered with filth. As she tumbled backwards to avoid the mud and soccer ball, Luis Manzano saves the day, he stands behind to wrap his arms around her to avoid the fall. (Procter & Gamble advertisement)

• As Luis quickly engaged to hold the weeping townswoman; Miraculously, the “Tide Pod Detergent” package rapidly glides across her garment shirt back into sparkling white.  Luis and the townswoman look stunned as the Tide package disappears leaving her garment with fresh clean results. They both smelled the amazing Downy scent from her garment with a smile. (Procter & Gamble advertisement)

Works Cited

“Tide Perfect Clean with Freshness of Downy TVC 2H 2022 30s with Luis Manzano.” YouTube, upload by DRPSONE-PHTV ad archive channel,6 July.2022, https://www.youtube.com/watch?v=aWTXD_Y5U01. Accessed 6 July.2022

Advertising Row. who is the audience of he tide detergent. Advertising row, 21 July 2021. www.advertisingrow.com/advertising-magazine/who-is-the-adudience-of-the-tide-detergent/.Accessed 21 July 2021.