Embedded Files
A comprehensive series of "Learning Sessions" to help you develop your understanding of Social Media and how you can apply them with intent and become more effective
Social Media Appreciation (SessionID: 10001)
Social Media Appreciation (SessionID: 10001)
Covered : Overview of background to popular social media sites
Includes : Facebook, Twitter, LinkedIn, Google, Instagram, Pinterest, YouTube
Duration : 90 minutes
Cost : Pay what you feel the value was to you
Why should you attend?
If you are one of the many people confused by social media then this Session is for you. Many people are on social media but have no direction, purpose or strategy… Post and hope seems to be the most popular technique. Having a good appreciation of the various options open to you will ensure that you pick the right ones for you and most importantly get them working for you.
What you will learn :- The thinking behind the creation of the various platforms. Ideas and suggestions about how each of them can be used to increase connections, stimulate engagement and to grow interest in you and what you do.
Who will benefit?
All those who want to be able to make better use of online tools. If you are a bit confused about the different platforms available to you and how you might be able to use them for your particular business, charity or community project then this workshop is for you.
Using Facebook for business - Ideas (SessionID: 10002)
Using Facebook for business - Ideas (SessionID: 10002)
Covered : Opening up the Facebook platform to grow your business
Includes : Facebook Profiles, Pages, Groups, Events, Facebook CRM, Collaboration, Building your tribe, sharing and liking, integration with other platforms (Instagram, Twitter, Eventbrite). Reconciling personal vs business usage.
Duration : 90 minutes
Cost : Pay what you feel the value was to you
Why should you attend?
Why should you attend?
Facebook has 2 billion users. It is a connection paradise. Master facebook and quite frankly you will never need to sell ever again. During this Session we will explore new paradigm thinking and ways of using this powerful tool to build your tribe.
What you will learn :- You will discover how all the different facets of Facebook that when combined in an appropriate way for you business (with other tools too), can deliver a powerful online presence that guides those that need what you have right to your door.
Who will benefit?
Who will benefit?
Anyone using Facebook and who would like to see better results from the effort they are putting in.
Using Twitter - Strategies for Business (SessionID: 10003)
Using Twitter - Strategies for Business (SessionID: 10003)
Twitter is a FREE goldmine of people and information waiting for you...
Twitter can also be a complete waste of your time and effort. In this Learning Session we turn it around. Begin to understand how Twitter can deliver for your business, easily and effectively... in a way that you actually enjoy using it!
Covered : Explore the powerful features of Twitter and discovering how it could work for you
Includes :
- Creating a process on Twitter to build your tribe (growing your connections)
- Finding and Engaging with people you want to connect with (growing your business)
- Mentions, Lists, becoming a detective, searching
- Evaluating other people's profiles and hoovering up contacts (growing your community connectivity)
- How we can work together to achieve much more than we can on our own (innovative new collaboration / co-creation ideas)
Duration : 90 minutes
Cost : Pay what you feel the value was to you
Why should you attend?
Why should you attend?
If you have ever said any of the following :-
- I don't get Twitter, what are followers, hashtags, retweets, mentions
- It won't work for my business
- You can't say anything in 280 characters?
- I've been active but you never get a response on Twitter
- It's so noisy it's pretty useless
- I prefer Facebook and Linkedin
then please join us and learn why these statements are untrue
What you will learn :- How to turn Twitter into an incredibly useful piece of your business jigsaw. After this "Learning Session" you will have a process to find, connect, engage and build a relationship with exactly the people that you want to speak with.
Who will benefit?
Who will benefit?
Anyone who is on Twitter but is struggling to see any return on the effort they are putting in. Those who want to learn more about the key features of Twitter and how they might apply this to their own business.
Linkedin - Are you making the most of it? (SessionID: 10004)
Linkedin - Are you making the most of it? (SessionID: 10004)
A hands on Learning Session to help you get the most from LinkedIn
"I've never even sorted my profile, no idea what goes where and why things need filling in"
"On LinkedIn but openly admit you have no idea how to use it"
"Keep getting connection requests and no idea why"
"Getting endorsements from strangers, why?"
"How can I turn these names into conversations?"
"I'm on Facebook and Instagram why would I bother with yet another platform?"
"Why is LinkedIn different to other social media platforms?"
"I'm selling to the public isn't LinkedIn really just for business to business?"
In the right hands LinkedIn is a very useful tool. If you are looking to research local businesses, make new connections and engage with potential clients then this is for you...
Covered : Understanding LinkedIn basics and making use of this versatile busness platform
Includes : we will be exploring...
- An overview of what was LinkedIn designed for
- Getting your profile to reflect your message
- Options to add variety to your profile
- Using LinkedIn for research
- Business & Showcase pages
- How to engage with people and network through LinkedIn
- Expanding your influence with Groups, Articles and Posts
- Birthdays, Anniversaries, Endorsements and testimonials
- Messaging, what not to do and tips
Duration : 90 minutes
Cost : Pay what you feel the value was to you
Why should you attend?
Why should you attend?
LinkedIn is a very different platform to Facebook and Twitter. Now owned by Microsoft it has changed significantly as it becomes more social... it's now all about engagement
Most of us just collect names on LinkedIn. If you want those names to begin working for you perhaps now is the time to learn a bit more.
What you will learn :- How Linkedin can become part of YOUR business development. With a clear idea of how LinkedIn can contribute to YOUR overall marketing strategy... and... defining how YOU can move things forward.
Who will benefit?
Who will benefit?
If you have a LinkedIn account and it is your least favourite platform... the chances are some basic small changes with a little strategy could make a big difference.
If you have a LinkedIn account and have just added the minimum content then come and make it work for you...
If you've been using LinkedIn for ages but want to get an update on how it has changed and some new ideas to put into the mix...
If any of that sounds like you... then come along.
A complete Social Media strategy to build success (SessionID: 10005)
A complete Social Media strategy to build success (SessionID: 10005)
Do you like selling?
The good news is you don't have to any more. But you do have to attract clients to you. That requires a different way of working.
You may already be on social media... you may be just starting... but there are a lot of different platforms available these days.
Which one(s) are right for you? ... how would you use them to get the results you are looking for? ... can they connect to each other and multiply the benefits?
All very valid questions... but it is different for each business... Finding out what is relevant for your business and ideas of how they can be implemented is essential... there is a huge number of people posting daily (and spending money on it) with scant return for their time or money... don't be one of them!
Covered : Most of us are posting away on social media and yet we are getting less and less engagement.
The answer isn't to post more and more. The answer is to begin to use social media intelligently. After many years of using online tools we can now begin to see the beginnings of the advanced application of social media usage...
Includes :
- Discussing the main components of gaining new clients
- Mapping marketing functions with social media platforms
- Creating an integrated social media strategy that serves you
- A whole new way to operate social media "with intent"
- Instead of "post and hope", "post with purpose"
Duration : 90 minutes
Cost : Pay what you feel the value was to you
Why should you attend?
Why should you attend?
If you are using social media as part of your marketing mix (or all of your marketing) then the liklihood is that without paying, the results will begin to slide significantly...
We will be discussing effective ways to use these platforms without spamming
What you will learn :- Learn how to create a powerful marketing platform by combining and co-ordinating all the social media platforms. This serves to minimise the effort expended and yet maximise the effectiveness.
Each of the social media profiles is unique and appeals to different audiences. By combining these platforms into an integrated platform combined with an specific intent for each we can harvest the awesome power of online networking without 'selling' or 'annoying' others.
The beginning of the advanced application of social media usage...
Who will benefit?
Who will benefit?
If you are spending time and effort on social media and not getting the results you are looking for... then you will benefit from this workshop.
16 reasons to use Twitter (SessionID: 10006)
16 reasons to use Twitter (SessionID: 10006)
- "I am on Twitter but if I'm honest I don't really know what I'm doing"
- "I don't have a clue what a Hashtag is or an @mention"
- "I never know what to say, I'm not interested in what people had for breakfast"
- "What happens if I follow someone? Can I stop people following me?"
- "Is it really worth me spending any time on this?"
- "I don't think that Twitter will work for me"
- "Why would anyone be interested in what I have to say?"
- "Who sees my tweets anyway? I never click on anyone's links, why would they look at mine?"
Covered : All the basics of Twitter, to get you up and running
Includes :-
- The Twitter basics, profiles, connecting with people and notifications
- Who will see your tweets?
- Who should I follow? ... tip - not everyone
- How to set up a list and why they are useful
- Twitter Hoovering: Connecting with people 'made easy' learn the shortcuts
- How to engage with people by replying, retweeting, quoting, Direct messaging
- The components of a tweet and how to post effective tweets
- Keywords, Hashtags and @mentions what are they?
- Quick ways to ensure more people see your tweets
- The benefits of using Twitter (16 at the last count)
Duration : 90 minutes
Cost : Pay what you feel the value was to you
Why should you attend?
Why should you attend?
If you have an account with Twitter but aren't really using it, then this session will be perfect for you.
If you are occasionally using Twitter but would really like to find out how to get the most out of it.
What you will learn :- This session will contain practical work so do bring devices with you. You will learn all the basics to be able to go away and start to experiment and grow your use of Twitter.
Who will benefit?
Who will benefit?
- If you are looking to grow your network
- If you are looking for interesting content for posts or blogs so you don't have to do it all
- If you are looking for collaborative partners or people aligned to what you do
- ... or if you want to up your knowledge so you can see how Twitter can help you
Understanding Pinterest (SessionID: 10007)
Understanding Pinterest (SessionID: 10007)
Covered : All the basics of Pinterest, but also ideas for how it might work for you. The secret strategy that most users overlook, and why this platform might be your dark horse.
Includes :
- What is Pinterest? its background, and how the platform works
- Setting up your boards, what do you share?
- Followers and Following, Boards and Sections
- Public, Secret and collaborative boards
- Plugins (for posting) ... and accessing through Facebook
- Posting and admin
Duration : 90 minutes
Cost : Pay what you feel the value was to you
Why should you attend?
Why should you attend?
Pinterest is a powerful 'web link' storage platform. As such it lends itself brilliantly to personal use storing up a library of interesting things that you might never find again if you don't store them somewhere...
But it is equally powerful when used for business, the thing is... many of us haven't even thought about that... 70% + of users are women... that might be important too!
This platform doesn't really require you to do any more than you are doing already but you will be way more organised. If nothing else it will save you a load of time!
What you will learn :- Through discussion we will begin to learn how Pinterest can be used to begin to grow another community through Pinterest. This platform is highly visual and you can insert links to video, blogs, websites and much more...
Who will benefit?
Who will benefit?
If you are already seeing the benefits of Instagram, then Pinterest will be of interest to you. Instagram can be seen as a huge prospecting database... Pinterest is that too but it is also a way to collaborate on projects where people can contribute to a common goal, business, community group or charity... it is easy, fast, simple to use... and can link with other platforms... Is that you??
Getting the most from your Instagram (SessionID: 10008)
Getting the most from your Instagram (SessionID: 10008)
- "Isn't it just like a picture only version of facebook?"
- "So, I get a load of likes and a few comments then what?"
- "I really haven't got time to just post pictures on another platform"
- "Am I just feeding another monster?"
- "Why? ... just because it's quick and easy and young people use it?"
- "Convince me... how does this lead to sales?"
BOOK HERE :
Covered : If you're just getting started with Instagram or maybe been using it for a while, we'll be discussing the platform and ideas for using it with a bit more intent... so rather than just 'post and hope' something will come of it, you can use it as a component of your online marketing strategy.
Includes :
- The structure of Instagram
- Following and followers
- Doing research / Hashtags / Using with Pinterest (Desktop / Mobile)
- Multiple accounts
- Innovating with Instagram for your business
- Reposting / saving images
Duration : 90 minutes
Cost : Pay what you feel the value was to you
Why should you attend?
Why should you attend?
If you like Instagram... enjoy the simplicity of the platform, but are a bit confused as to how you can turn it into a business tool that delivers more than likes and follows... then this 'Learning Session is for you.
What you will learn :- How Instagram works, the different functions of the platform, so you can fully utilise the features available. A number of tips and tricks to streamline your use of Instagram and avoid wasting a lot of time.
Who will benefit?
Who will benefit?
Anyone either considering using Instagram or who already is. Especially those who have been told it is a great platform and are floundering with no real direction or strategy.
Google Sites
Report abuse