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A comprehensive series of "Learning Sessions" that focus on the mechanics of Marketing. Introducing ideas and processes that can be applied to improve the results from your marketing efforts.
Storytelling is the secret ingredient (SessionID: 20001)
Storytelling is the secret ingredient (SessionID: 20001)
Very often we overwhelm people when we explain what we are doing. Numbers, facts, acronym's and what makes us the right person to work with. All this is fine, but what people really want to know is WHY you do what you do?
That's a STORY. Very often it is an interesting, fascinating and insightful overview of who you are, and why you find yourself in the place you are today. People love stories... and... they are memorable! ... that's crucial. Humans are wired for stories.
It is a unique story (yours alone) that will provide ample opportunities for empathy, and it will demonstrate your passion and what is driving your project / business / charity.
... people pass on good stories to others...
Covered : We will be looking at different ways to tell stories. Asking the question... what's your story? ... How have all the things you have done left their mark on the person you are today? We will also be looking to create stories around the products, services and projects we're involved in...
Includes :
- What does a good story consist of?
- The Heroes Journey
- Discovering our own stories
- Ways we can integrate stories into our holistic marketing?
Duration : 90 minutes
Cost : Pay what you feel the value was to you
Why should you attend?
Why should you attend?
Most of us do tell "our story" but it takes a lot to prise it out of us, and often only in conversation. This 'Learning Session' helps us crystallise our story and then explore how we can share it so that more people can empathise with WHY we do what we do.
What makes us unique is our story. Most of us get wrapped up in our business, promoting ourselves and selling what we do. The reason that people buy from us is not because of our sales patter but it is because they empathise in WHY we are doing what we do.
What is it that made you think about creating the business, charity, community group that you are now passionate about... what inspired you... People buy people... and people get involved with your story.
What you will learn :- below a list of things you will learn
- Why our story is so important
- Laser analysis of our WHY and how we can wrap stories around the why
- Working on the elements of our story
- Different ways and places to communicate our story
Who will benefit?
Who will benefit?
If you run a business, charity or community group or are involved in sharing and communicating what you do, then this "Learning Session" is for you.
This workshop will begin the process of thinking about your venture as an 'adventure' and an interesting story that people want to engage with... our story can then unfold in different places... Blogs, Social Media, Video (online)... and whenever we meet others and they ask... "What do you do?"
CRM - 3 Simple techniques that can transform your business (SessionID: 20002)
CRM - 3 Simple techniques that can transform your business (SessionID: 20002)
What is the most important thing in any business, charity or community group?
People... or contacts. The sad fact is that most people spend absolutely zero time looking after and 'managing' their contacts... Do this well and it can change everything.
We all have to do the following :-
- Prospect for clients we want to work with (Marketing)
- Pipeline Management - Engage with those that might want to work with us (sales)
- Define the rules of engagement and how we will work together? (Feedback)
- Build our going relationship (Support)
Covered :
In this learning session we will discuss practical things YOU can do to manage a contact from the first meeting to a happy client willing to refer you on to others.
Includes :
Innovating around the following
- how you improve your networking effectiveness
- creating a low cost (zero if possible) process for improving your engagement with people
- discussing which free tools you can use to streamline your business processes and get a real handle on your contacts
Duration : 90 minutes
Cost : Pay what you feel the value was to you
Why should you attend?
Why should you attend?
Most business owners are very excited to tell others about their amazing products and services. In fact, when we start, we tell a lot of people. Quite often what gets overlooked is managing the people we've now met. Sorting out these connections after the event is often both tedious and time consuming. Plus how do you actually do it?
What you will learn :- below a list of things you will learn
- Why it's important to do this
- How to analyse your customer journey and create a process that works for your business
- How to build a simple strategy with tools you already use, to get your contacts under control quickly
- Some tips to implement as part of your business processes
Who will benefit?
Who will benefit?
If you are facing any of the challenges below then please join us...
Do you have a pile of business cards on your desk? Some of which you can'e event remember where you met them, let alone what you talked about?
Are you struggling to remember what was last said in your conversation with a potential client? ... or what was agreed?
Do you struggle to remember where and how you connected with people online?
If you would like to bring a bit more order to the way that you manage the conversations and connections in your business, then this "Learning Session" is for you!
SUGGESTED COMPLEMENTARY "LEARNING SESSIONS"
SUGGESTED COMPLEMENTARY "LEARNING SESSIONS"
Using Twitter - Strategies for Business (SessionID: 10003)
Mailchimp - Keeping in touch with your tribe (SessionID: 40004)
How Video can be used to amplify your message (SessionID: 20003)
How Video can be used to amplify your message (SessionID: 20003)
Something that scares most of us to death is being in front of a camera... and yet by 2020 it is estimated that most of the content viewed (80%) will be through this means.
There are many varieties of video type work, most don't require you to be in front of a lens... but what are they and how could they be used?
Covered :
In this learning session we will discuss...
- Your mission... what are you seeking to do and why?
- What problem you are seeking to solve?
- Who are you solving this for?
- Why are you the person to do this?
- How can video work help?
Includes :
Exploring around the following
- What different types of "Media" (video) are there?
- Matching different video types with how to use them
- Creating a "Media" strategy that grows as you grow and complements your mission and objectives
Duration : 90 minutes
Cost : Pay what you feel the value was to you
Why should you attend?
Why should you attend?
Most of us haven't got a clue about "Media" (video) it is way too complex. We're happy to shoot a video perhaps for family posterity but wouldn't dare to associate that with our business. Second, we are fearful of the price tag and really don't know anything about options... just we see the price and walk away...
What you will learn :- below a list of things you will learn
- Different options for video and how they could be used for your business
- Innovative ideas for video collaboration to get you started
- What platforms work best for the different video types
- What you have to do, why, and how, to start your "Media" journey
Who will benefit?
Who will benefit?
If you are looking to perhaps use "Media" (Video) in different ways for you business then this "Learning Session" is a must.
If you have ideas for using video in your venture but so far have been put off by the price tag
You have tried other types of marketing and are considering how Video might work for you, then you'll get some great ideas and suggestions.
If you would like to explore this exciting "media" revolution with someone who has worked on "I'm a celebrity get me out of here" and other TV shows, then this "Learning Session" is for you!
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