For those who consumed cannabis before legalization- do you remember that bubbling excitement of smelling weed when you turned a corner, or meeting someone new who was open and honest about their consumption? It felt like this instant connection; an understanding and bond that solidified a budding relationship or conversation- breathing room to talk freely about an otherwise hushed substance. It was electric. And now ask yourself, since legalization, has that bond deepened? Have we embedded and taught those new to cannabis what the embrace of this community can really achieve?

With legalization in any medium you can often see a white line drawn in the sand, separating corporate and culture. Divisions within the cannabis community- from black market to consumers to retailers to producers- have created a pathway for meaningful engagement and easier connection, but it’s also brought friction, and sparked questions of authenticity. And yes, there are questions that must be addressed, and heavy conversations that can’t be swept under the rug, but there’s also an industry- a safe space- that needs nurturing.

Throughout the years cannabis has been a discovery experience for so many people; whether it’s used therapeutically or recreationally- it’s meant to bring us closer together. Friends Who Weed fights to blend all of these elements at once- to keep the original message and ties of culture and community within the rapidly expanding world of cannabis; to celebrate what it means to have a tribe that you can lean on, while giving back to the world around us, and impart change onto ideals that are often reflected and reciprocated within our culture. As FWW grows we hope to support a multitude of campaigns that seek to fill holes where necessary. A collaborative business, we want to hear from those around us- basically, what changes do you want to see fixed or mended, and how can we help?