Google is more concerned and conscious about security issues nowadays. If you have not secured your website with SSL certificate, visitors of your site may receive a warning message ‘Not Secure’. This may decrease the visitor ratio of your site and may hinder your business. Few impacts of such changes in internet security standards are stated below:

Issuing of “Not secure” warning message

Google may bury non-secure websites in search results, which will affect search ranking.

Secure Socket Layer (SSL)

Every internet user has an idea about HTTP:// and https://prefix. Difference between both is alphabet ‘S’. It is just an alphabet, you may think, but it makes a huge impact on Internet security. HTTP:// prefix depict that it is a non-secure website whereas https:// implies a secure connection. It is also known as SSL (Secure Socket Layer).

If your website is secured with SSL, it will provide a sense of confidence to your customer while sharing their personal information with you over the net. This will not only earn your customer’s loyalty but also help you gain new customers. ‘The more confident the customer feels, the more business you will get’, this is how it works. Now if you are worried to get a new website for your business and think about how much it’s going to cost you, let me give you a good news. You do not need a new website. All you need to do is install SSL certificate and set up URL (to redirect all HTTP:// links to https://).

Why SSL

If you want to run a successful business over the net, it is important to secure your website. Internet security is not what Google wants to play with and will not let others play with either. If you are already playing safe by securing your website, it will help you in improving your search ranking and will earn you new and loyal customers. If in case you are still thinking of getting SSL certificate, you need to hurry; on being searched Google will issue a non-secure page warning which may alarm your customer and might change his decision of visiting your website.