Search Engine Optimization (SEO) : As it is a known fact that with more traffic on a particular website leads to a better ranking of that particular website. SEO helps in getting traffic from search engines to websites when a query is entered by the user in search engine in order to find answer to his/her query. SEO is a technique through which it becomes easier to locate your website and rank it higher than any other websites covering the same topic.

SSL: SSL Certificates protect your customer's personal data including passwords, credit cards and identity information. Getting an SSL certificate is the easiest way to increase your customer's confidence in your online business.

How SEO Rank can be improved for our website/local business?

Whenever we have a query in our mind, we tend to search it online with the help of any search engine. When we type our query, a list of results show up on our screen & most of the time we choose a vert first result.The website ranked better will be shown prior to the websites whose ranking is not that good as compared to the website which is ranked top most. SEO is the marketing technique of web, which helps in improving the ranking of websites and helps in diverting traffic to your website from search engines.

Does SSL help?

Let’s discuss it in detail to understand better-

Google gives higher rankings to websites secured with SSL certificates. Which means SSL certificates are critical if you're serious about your online business.

SSL certificate can cost you more if your website is huge; as the cost can increase radically, depending upon the amount of data transferred an if it is encrypted. If your business is not at a large scale, the cost of SSL certificate might affect your budget.

If you own local business and want to go for SSL to improve SEO ranking, consider above mentioned points and make a wise decision.