Client : SK hynix

Agency : KaleidoWorks

Role : 3D 모션그래픽, 랜더링, LookDev

Overview

SK hynix의 CES 2025 부스에서 상영한 모션그래픽입니다.

실제 HBM 데이터센터 구조를 참조해 적층된 서버 구조를 데이터가 흐르는 통로로 시각화했습니다.

Motion graphics for SK hynix's CES 2025 booth.

Referencing actual HBM data center architecture, the stacked server structures were visualized as corridors of moving data — grounded in the real product rather than a generic future-tech look.

Individual panels carry AI, robotics, and future technology, so each zone of the booth shows different content.

The final assets ran on large-scale LED panels and on screens embedded in the server racks, timed so that the structure and the motion read as one.

Tools

Maxon Cinema4D · Redshift · Adobe After Effects