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How else would they sell the game?
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Spore actually had quite an ambitious marketing campaign, mostly based around evolution and creature creating, such as sparing DNA and blokes dressed up as the cover creatures.
spore.com Marketing Campaign
spore.com Marketing Campaign
spore.com Marketing Campaign
"Mitosis Happens" Ad
"Tail today, feet tomorrow." Ad
Joe Favre's advertisements in
S
an
F
rancisco.
T
hey would set up telescopes to try and get people's attention to see the bigger picture.
Ad for a Spore Comic Book Creator.
Spore Mascot Guy
From a Spore promotional campaign in Austria.
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