Susie Yoder: 

She sells everything you need to farm or fish and even some of the produce

Mad Man Nigel Yoder: 

Fresh outta the wild west, He buys your gemstones and pearls

Mary Yoder: 

Shadow Fall's Martha Stewart, She sells your kitchen appliances

Sally Yoder: 

She claims to buy farm produce and fish, but we never saw her give a dime! 

Nurse Lucy Loo-Yoder: 

She sells different sizes of bandages, they might be handy after a gunfight!

AL "Pacinno" Yoder: 

Does he really need an introduction? He owns two of the Gunshops. Or wait.. Does he have a twin brother or a doppelganger??

Mei Ling Yoder: 

a Tiny one, but just as dangerous. She owns one of the Gunshops

Ahab Yoder: 

He will sell you the fresh fish he caught at the Shadowfall Harbor. You also might want to check his fridge for the famous Angry Cock Beer.