Carlos was an award-winning, quarterly in-flight magazine produced exclusively for Virgin Atlantic's Upper Class passengers, running from January 2003 to 2005. Designed by John Brown Citrus Publishing and Fifty-One, it gained a reputation as a fanzine-style, "must-have" publication that revolutionized bespoke customer magazines before being discontinued. The magazine was notable for entirely bypassing typical newsstand conventions, opting instead for a highly creative and impressionistic design, tactile paper stocks, and unique editorial features. This bold stylistic departure earned Carlos critical acclaim across the publishing industry, including "Launch of the Year" and "Magazine Design of the Year" awards from the British Society of Magazine Editors (BSME).