Ephemera

Ephemera refers to short-lived printed materials created for a specific purpose and not originally intended to be preserved. These items include flyers, posters, tickets, postcards, leaflets, packaging, invitations, catalogues, and promotional materials. Although often considered disposable, printed ephemera provide valuable insights into everyday life, visual culture, marketing practices, and social history, making them important artefacts for designers, researchers, collectors, and the Raw Print Archive.