Merchandising

Merchandising is the sale of retail products to a consumer. A way it can be used to selling t-shirts for a movie or a restaurant. Merchandising is an important part of the media industry as it allows additional revenue from a media product. Examples include T-Shirts, Poster, Logo etc.

Customer Profiles:

Brand Identity Case Study: Mcdonalds

Golden Arches logo: Very memorable simple and Positive
Slogan:" I'm loving it" Very iconic
Colour Palette: Yellow and red for love and happiness
Imagery: Family gathered round table enjoying the food
Brand personality: Happy and playful.

My Brand Identity

At the moment I don't really have a brand aesthetic so I think I will go with a professional basic aesthetic until I have decided the colour palate will be yellow and dark blue to represent happiness and calmness.

Promotional Materials Mind Map

Print vs. Digital Promotional Materials

Digital-

Advantages:

Reaches a larger number of people
Reaches a younger demographic

Disadvantages:

Might now reach older demographic
Not very interactable
Easily ignorable

Print-

Advantages:

Not very easily ignorable
Reaches all demographics

Disadvantages:

Could be become annoying

This is a promotion from subway that started 2008 and ended in 2014 and its where subway sold there footlong subs for 5 dollars. This hit their target audience as everyone who went to subway could get a footlong for 5 dollars. This promotion was very memorable as people still talk about it to this day.

The travis Scott meal is a collaboration between rapper travis Scott and McDonald which came out 8 September 2020 and ended October 4th 2020 where you could purchase travis Scott's McDonalds order for $6. This promotion was memorable because it was funny because Travis Scott is normally quite serious so seeing this light-hearted side was funny.

The Spider verse Jordan 1's are a collab between the movie Spiderman across the spider verse and Nike they are Jordan 1's with a spiderman web design. This works well because in the movie the main character Miles Morales wears Jordans also. This is memorable as it is a collaboration with one of the biggest movies of the year.

Other buisness cards and logo

This is a very creative design for a photography or film students business card. Its very attention catching as it is unconventional. Its also a very simple design which makes it easier to take info from.

This is a good business card for a artistic person as it is made of paint strokes. Yet it is still simple and straight to the point. The use of colours creates a exciting feel.

This is a good business card for anyone study any part of engineering like joinery for example because it resembles a metal ruler. Also it is very sleek and professional.

The Xbox logo uses green to represent health and growth it also makes the brand seem positive and trustworthy.

The Pepsi logo uses a mix of red , to represent boldness and excitement, blue, to represent trust and strength, white to represent neutrality, and a black outline to contrast the other colours.