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Strategy & Concept
Strategy & Concept
Research problems
What is the current problem situation?
→ Lay out a design challenge, set targetsDefine clear project plan and working methodology
Initial Research
Initial Research
Research problems
Define the most important research questions and sub-questions -> Clear user stories
Empathize with the client - competitor research, client debriefing
User Experience
User Experience
Research problems
Define UX research
-> Who are the users? -> Personas
-> User testingBrainstorm application layout
Initial Adobe Xd prototype
Prototyping
Prototyping
Research problems
Analyze user feedback in order to refine the prototype
Why the app should be mobile first?
User-centered design
Usability Testing
Usability Testing
Research problems
What's desirable and what's valuable?
Think of the user experience and flow
Are we on track with client's needs?
Development & Business Aspect
Development & Business Aspect
Research problems
What is the best tech stack for our app?
Think about the business side, promotion?
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