The Importance of Web Design and rules to do it right
Before you plan on investing your time and money in website designing services remember your website is the millionth site your visitors will visit. The competition is tough and one has to balance uniqueness and genuinity in their products and services. Under such circumstances, creating a powerful, out-of-box website design may solve your marketing problem up to a great extent. Let’s see how.
The Importance of Website Designing Services
Did you know? If given 15 minutes to visit a website, 66% of the population will look out for the aesthetics and graphics rather than consuming the content. Creating a unique website’s design is as important as creating your online presence in the market. Upon this research, we have enlisted the top five reasons why web design is crucial for a successful business:
It creates the first impression: When your audience visits your website and doesn’t find something intriguing and unique, they will have a negative impression of your business. Web design impacts how your audience perceives your brand.
It makes your website SEO-friendly: Many web design elements influence your web content, which in turn affects your search engine spider crawls and index of the website.
It builds trust among the audience: If your audience sees a poorly designed website with outdated content published, they may ensure the products or services you are offering aren’t genuine.
Keeps you ahead of your competitors: Your competitors are already investing in web designing services. Lack of good content and impressive web design means you’ll lose leads to your rival companies.
It helps offer quality customer service: The way you treat your website will make the audience understand how well you address your customer’s queries and concerns. So, make sure your website creates an impression that you will put great effort into serving them.
Facts about website design:
A marketer won’t worry about the website design standards
A designer clearly understands the power of website designing services
A website visitor knows where the back button is if they don’t find the design appealing
How to communicate quickly and clearly with web design?
The prime concern of every web developer should be convincing the visitors that they have landed at the right place. To do so, they need to be specific and descriptive in some areas such as titles, navigation bar, headers, call to action, and evidence. Let’s dive deeper to understand each UX feature and web design element:
Rule 1: The logo should be at the top left corner
We would recommend not to make the logo too big and never use a version with the tagline locked in. Also, compress the logo image to reduce the page speed.
Rule 2: Put social media icons on the header
A large number of websites promote their social media presence at the top of every page. Social icons in the header are common for B2C websites and publisher websites where brand awareness and pageviews are is a life and death situation.
Rule 3: Put the search tool in the header
Make sure you have a search toolbar in the header for every webpage, especially for the site that contains a lot of pages or an active content management plan. But, if your website is small and the navigation labels are descriptive, you may not need one.
Rule 4: Put the contact button in the top right corner
Since visitors expect to find the contact credentials here, you must do so. It can either be a link or button to click with some contrasting color to increase its visual prominence.
Rule 5: Insert the main navigation in the header
A large number of website owners have horizontal navigation bars in the header, which becomes a three-lined “hamburger icon” for people browsing your website on mobile devices.
Thus, it creates an impression of a responsive design.
Rule 6: Dropdown menus
For visitors, dropdown menus work as a shortcut. It saves them the time to understand what contents are available on your website. On the other hand, it is highly effective for a marketer as the dropdown menus help them with segmentation to increase the conversion rate.
Rule 7: Calls to action (CTAs)
Although you have mentioned your contact details on the website, it looks professional to attach a call-to-action link.
Wrapping Up
The standard web conventions are shorthand for impressive design, similar to digital marketing best practices. Avoiding any of these rules should be done under the guidance of an expert professional digital marketer. They will weigh down the pros and cons of limiting the eCommerce website development services as per your required standards.
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